“Employment prospects in public relations look downright bullish, but job seekers should know that most employers have raised their expectations for PR talent.” By Ron Culp, Fellow PRSA Demand for business-savvy communicators is expected to continue rising in the post-pandemic era, recruiters and corporate executives say. Unlike in past economic downturns, during the COVID-19 crisis…… Continue reading Business Acumen is the New X-Factor for Communication Leaders
Tag: business acumen
Business Acumen Is Imperative for Our Profession
By Ron Culp During a recent Economic Club of Chicago member group discussion that I led, civic leaders vividly described the dire need to improve business literacy among high school students. Despite their personal business accomplishments, more than a couple of the leaders mentioned how they wished their own children better understood business basics. I…… Continue reading Business Acumen Is Imperative for Our Profession
Understand the Ebb and Flow of Finances in a Communications Firm
By Michael J. Clark, APR Water and Revenue. I like the metaphor of water as it relates to revenue, it illustrates how money flows, clarifies the importance of creating reservoirs of cash, and demonstrates areas of absorption and how cash can evaporate from the business. Plus, it’s primarily a life source for business. I recently…… Continue reading Understand the Ebb and Flow of Finances in a Communications Firm
Pair Passion with Practicality for Optimum and Early Career Success
Kudos to long-time friend Rita Dragonette for creating and funding an innovative scholarship that will enhance future employment prospects for five lucky liberal arts majors at her alma mater, Northern Illinois University. The $5,000 scholarships will be awarded to NIU sophomore and junior liberal arts majors who choose a business minor. As this blog has…… Continue reading Pair Passion with Practicality for Optimum and Early Career Success
Business Acumen and Communications Expertise
By Gary Ross To be a good communicator, you have to be more than a good communicator. Organizations need communicators who know how a business works…how it makes money, the industry pressures it faces, operational strengths and weaknesses, and so forth…in addition to their communications expertise. It’s a lesson I learned in 20-plus years…… Continue reading Business Acumen and Communications Expertise