For the past three years, I’ve gotten the attention of job seekers by rolling out a 32-foot-long list of names of individuals who applied for an entry-level position at my agency alma mater, Ketchum. At my most recent show-and-tell session two weeks ago at University of Florida PRSSA, I compared the old list with a new…… Continue reading But Are There Any Jobs? And What Do Firms Want?
Tag: Chicago
Basics in Brevity for Your Next Big Interview
People all get nervous when job interviewing. It’s normal, whether it’s your first one or a few decades into your career. Though there are many tips to follow to make the best impression, you may overlook a blind spot: brevity. Nerves have a magical power to transform normal people into talkative types that can’t resist…… Continue reading Basics in Brevity for Your Next Big Interview
Reflections on A Young Pro’s First Business Trip
By John Dangles Earlier this month, I experienced one of the most exciting moments in my career – my first business trip. This was a big opportunity in my career as it reflected my managers’ confidence in me to represent the agency and its client. In addition, this trip was the final result of…… Continue reading Reflections on A Young Pro’s First Business Trip
Resume Tweaking Season Is Here
An annual rite of spring should include a thorough reassessment of your resume. Job seekers, however, might feel time already has slipped away since they are now faced with the urgency of getting resumes into the hands of prospective employers. Despite that urgency, slow down a moment. Don’t hit the SEND button until your resume effectively reflects who you are and what…… Continue reading Resume Tweaking Season Is Here
Q&As With Special Events Guru Neal Heitz
Culpwrit: Describe the difference between event marketing and special events? Neal: There’s a fine line between event marketing and special events and its largely based on the objective. What is the event trying accomplish? To me, an event is an event, is an event. I frequently discuss with my students that there isn’t much…… Continue reading Q&As With Special Events Guru Neal Heitz
Role Model Mentors Honored By Their Mentees
The importance and rewards of mentorship were underscored last night at the sold-out annual dinner of The Plank Center for Leadership in Public Relations in Chicago. Six great mentors in the field of communications received Milestones in Mentoring Awards, which recognizes those who lead by example in helping others succeed. Honorees were introduced by individuals who they personally mentored over…… Continue reading Role Model Mentors Honored By Their Mentees
Tips for Making Better Pitches to National Media
Many of us don’t realize what national media resources we have right in our own backyard. I attended a PRSA event in Chicago recently at which we heard from a panel of journalists from the Chicago bureaus of Al Jazeera America, the Wall Street Journal, Bloomberg, and the Financial Times. They provided some great intel…… Continue reading Tips for Making Better Pitches to National Media
Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work
Recommendations rule. Research shows that more than 90 percent of consumers say that a word-of-mouth recommendation is the top reason they make a purchase decision (Nielsen 2012). In his new book Highly Recommended, Zócalo Group President and CEO Paul M. Rand outlines a detailed roadmap for how brands and businesses can harness this power and…… Continue reading Get Recommended: Use These Tips to Establish Your Career and Think Strategically At Work
You Don’t Have To Own a Roldex To Mentor
When I was in college, I had the perception that to be a mentor, a certain archetype was followed. They have decades of experience in the profession. They have a Rolodex (or iPhone address book) that covers the globe and includes industry leaders. They lead industry associations on top of leading departments and agencies.…… Continue reading You Don’t Have To Own a Roldex To Mentor
As Job Search Frustration Grows You Must Have a Plan and Keep Your Head in The Game
Reader comments help motivate bloggers since God knows we’re not doing it for the money. While negative comments sometimes sting, they also spur additional post opportunities. That’s the case today. Yesterday, I received a comment to a three-year-old post, “Breaking Into Advertising Without Experience is Tough But Possible.” Clearly frustrated with her job search, reader Kate…… Continue reading As Job Search Frustration Grows You Must Have a Plan and Keep Your Head in The Game