Tag: event marketing

From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career

Posted in Advice from a Pro, Careers, Guest Post, Job SearchLeave a comment

  By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to…… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career

Q&As With Special Events Guru Neal Heitz

Posted in Advice from a Pro, Careers, Day in the Life, Guest Post2 Comments

  Culpwrit: Describe the difference between event marketing and special events? Neal: There’s a fine line between event marketing and special events and its largely based on the objective. What is the event trying accomplish? To me, an event is an event, is an event. I frequently discuss with my students that there isn’t much…… Continue reading Q&As With Special Events Guru Neal Heitz