The Dream Job vs. The Better-Paying Job: Which Should You Choose?

  Most of us, at some point or another in our lives, will question whether or not we are fulfilling our purpose and life dreams. Perhaps you promote a lawyer or sports team when you really wish you were helping environmental causes or spreading the word about endangered animals. Maybe you even found the job…… Continue reading The Dream Job vs. The Better-Paying Job: Which Should You Choose?

10 Surefire Ways to Brand Yourself

Jon HarrisMany public relations professionals are so busy working for their clients that they pay little attention to building their personal brands. Jon Harris, chief communications officer at Hillshire Brands, has been able to successfully juggle both, and have fun in the process. Beginning his career as an intern for a New York radio station…… Continue reading 10 Surefire Ways to Brand Yourself

Unconventional Graduation Tips From Unlikely CEO

As 3.2 million U.S. college students graduate this month and next, Fred Cook’s advice in his new book, Improvise, is as good as any commencement address. The CEO of global public relations firm Golin Harris discussed his eclectic career with DePaul University public relations students last week, offering tips for  those soon entering the “real…… Continue reading Unconventional Graduation Tips From Unlikely CEO

5 Good Reasons Why You Should Join a Professional Association

Professional associations have been pivotal to my career and success.  Unfortunately, far too many professionals in the marketing/advertising/public relations industry feel that they are too busy to engage with a professional association.  As a marketing executive I am always busy— but am actually less stressed on a day-to-day basis as a result of what I…… Continue reading 5 Good Reasons Why You Should Join a Professional Association

2014 Job Outlook: Career in PR Tops The List

If you’re a newspaper reporter, or dream of landing a job in this field, you may want to consider other options as the career takes the dreaded “prize” as the absolute worst job in the nation for 2013. The reason? “Ever-shrinking newsrooms, dwindling budgets and competition from Internet businesses,” according to CareerCast.com. For 2014, the…… Continue reading 2014 Job Outlook: Career in PR Tops The List

Top 20 Posts of 2013: Mostly About Jobs, Careers

As 2013 comes to a close, I spent a few hours today analyzing page requests, most popular posts and hosts that generated the bulk of the seven million-plus Culpwrit hits over the past year. I also compared topics to the Top 20 Posts for 2012 and found many common themes–college tips, careers, internships and the passing of…… Continue reading Top 20 Posts of 2013: Mostly About Jobs, Careers

Q&As With Special Events Guru Neal Heitz

  Culpwrit: Describe the difference between event marketing and special events? Neal: There’s a fine line between event marketing and special events and its largely based on the objective. What is the event trying accomplish? To me, an event is an event, is an event. I frequently discuss with my students that there isn’t much…… Continue reading Q&As With Special Events Guru Neal Heitz

7 Steps to Start Your PR Career With a Bang

When you navigate the choppy waters of the PR world, you have to be the press and the person that deals with the press all at once. This can be a tricky juggling act if you’re just beginning to spread your wings in the PR world. Luckily, with the right attitude and preparation, you can…… Continue reading 7 Steps to Start Your PR Career With a Bang

Are You a Specialist or a Generalist?

Are you a Generalist or a Specialist? Why should you care? As a former PRactitioner and current mentor to business owners, I can address both topics. According to Johnson O’Connor Research Foundation, a “word association” assessment determines if you are a Generalist or a Specialist.  During this brief quiz, you reply with the first thoughts…… Continue reading Are You a Specialist or a Generalist?

Tim Blair Proves Early Career Plans Can Change

Like many who have written here, I didn’t anticipate becoming a corporate communications professional until I had already completed my undergraduate work. As an undergraduate at Marquette University, I was convinced that coaching basketball was my future.  However, as collegiate idealism gave way to the realism of life I realized that the critical thinking, writing,…… Continue reading Tim Blair Proves Early Career Plans Can Change