During my agency management course this quarter, students have been studying a large range of agencies–big and small. We visited several firms, and students analyzed structures and cultures of 20 PR and ad agencies. But one of the highlights had to be the opportunity to hear first hand how a particularly effectively client/agency relationship really…… Continue reading Two 6 Packs of Tips for Clients and Agencies
College Involvement Builds Your Resume
What does it mean to be actively involved? Is joining an organization enough? Does it look more impressive to have five different memberships on your résumé? It’s common these days to hear about people who aren’t getting hired. They are confused because they have impressive résumés with all of these diverse organizations listed. They have…… Continue reading College Involvement Builds Your Resume
Taking The Freelance Plunge: Crazy Idea?
“I think that maybe inside any business, there is someone slowly going crazy.” That was Walter Heller’s observation about entrepreneurism. And yet so many people consciously make the decision to go into business for themselves, assume risk, face uncertainty and live with sacrifice every year. To be sure, starting, owning and running a business…… Continue reading Taking The Freelance Plunge: Crazy Idea?
Set Objective Before Launching Career
Long-time friend and former colleague Brian Kelly spoke to my Agency Management class last week about his interesting career, comparing it to the multi-stage Saturn V rocket that propelled Apollo 11’s successful landing on the moon. Like that rocket, Brian’s career has had many stages that led to what he describes as a “successful mission.” “Building a…… Continue reading Set Objective Before Launching Career
What Employers Expect From 2013 Graduates
Communication skills are evident in each of the top 10 qualities being sought in new employees, according to the latest survey of major employers by the National Association of Colleges and Employers (NACE). These desired skills are not only expected for PR graduates, but also for all hires, thus underscoring the value and broader potential for communication degrees. Although…… Continue reading What Employers Expect From 2013 Graduates
Freelance Advice: Take a Deep Breath and Go!
At my Agency Management class last night, four freelancers discussed the trials, tribulations and joys of taking the bold move of going out on their own. Over the next several weeks, I plan to share their suggestions on how to ensure a successful transition from full-time to freelance. First up is Sylvie Sadarnac, who operates under the…… Continue reading Freelance Advice: Take a Deep Breath and Go!
3 PR Techniques They Can’t Teach You In School
Public relations is a dynamic, energetic career for young professionals. Many individuals enter into this profession thinking they’re going to love each and every moment of their work, but truth be told, public relations is a difficult career to undertake. Even with a college degree, numerous internships, and work experience a person may struggle learning…… Continue reading 3 PR Techniques They Can’t Teach You In School
4 PR Career Planning Tips for College Students
Public Relations is vital for the growth and prosperity of any organization. This is a changing field, and as a college student, you need to learn more about it in order to land successful careers and internships in the future. Here are 4 reasons why you should care about PR, and how it’s changed in…… Continue reading 4 PR Career Planning Tips for College Students
It’s Possible, but Not Easy for Foreign Nationals to Land Internships in U.S.; Graduate Degree Option
Last week, I met a number of aspiring public relations professionals during my visit to Brazil to speak at “Superminas 2012”, the big food show and conference in Belo Horizonte. Besides being impressed with their ability to speak English in light of my failed attempts to voice a complete sentence in Portuguese, the young Brazilians currently…… Continue reading It’s Possible, but Not Easy for Foreign Nationals to Land Internships in U.S.; Graduate Degree Option
Global Perspective Needed for Success in PR Career
Thanks to George San Jose, founder and chief creative officer of The San Jose Group, for hosting my DePaul Agency Management class last week while I “Skyped” in from the offices of Giacometti, an independent ad agency in Belo Horizonte, Brazil. Giacometti’s Willer Velloso and Mariana Lima explained the structure and culture of their agency, while George…… Continue reading Global Perspective Needed for Success in PR Career