As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset…… Continue reading An Important Lesson From College Football on Managing Your Public Relations Career
Holiday Homework: Build A Networking Spreadsheet
Many students look forward to year-end holidays as an opportunity to catch up on sleep and home-cooked food. For those seeking internships or full-time jobs, this time of year can be a surprisingly good time for career networking. Take a few minutes now to map out your holiday networking strategy. A previous post lists 10 holiday networking tips, key of which…… Continue reading Holiday Homework: Build A Networking Spreadsheet
4 Ways to Edit Your Resume Like the Pros
Professional resume writers are trained professionals who use the recruiter or employer mindset to craft resumes. If you want to create resumes that have an impact like theirs, you too have to develop that mindset. This is no easy feat as many people who have attempted attest. It’s a laborious process that often intimidates and…… Continue reading 4 Ways to Edit Your Resume Like the Pros
Personalize Your Holiday Networking Game Plan
Several job seekers have told me they are putting their searches on hold during the holiday season claiming “no one is focused on hiring right now.” As I’ve said in an earlier post, that response is a cop out. Gone are the days that employers stop looking for talent during the month of December. I talked…… Continue reading Personalize Your Holiday Networking Game Plan
5 Questions Every Mentor Should Ask
Much has been written, including in this blog, about the importance for first-time job seekers and young professionals to build solid mentor relationships. In most cases, mentees ask most of the questions as they seek answers to the mysteries of job searches and career success. So, I was pleased to find some excellent tips for prospective mentors in yesterday’s…… Continue reading 5 Questions Every Mentor Should Ask
Press Agent or Public Relations?
With the ever-growing interconnectivity of modern media fuelling a seemingly insatiable appetite for information amongst the general public, there is an increasing demand for professionals to manage all sorts of communications. Whether it is a top level international brand, a famous celebrity or a company looking to increase a profile in either general or specific…… Continue reading Press Agent or Public Relations?
Build Your Own Personal Brand Pyramid
Everything you do builds your image, your reputation, positively and negatively, your personal brand. For inspiration look at the face in the mirror. From a branding perspective, the mirror becomes a window to the outside world looking back at you. This brief overview about the Personal Brand Pyramid comes from a guest lecture presented to…… Continue reading Build Your Own Personal Brand Pyramid
Prepare for Continued “Seismic” SM Change
One of the best things about being a PR-person-turned-teacher is the chance to bring colleagues from my former life into the classroom. Recently, I had the opportunity to invite Janet Cabot , executive vice president, managing director US Food and Nutrition Practice at Edelman, to talk to the Intro PR class. She came well prepared…… Continue reading Prepare for Continued “Seismic” SM Change
Like Your Job, But Want More? Maybe Not
Q. I’m in the fourth year of a great job with a top agency and they like the work I do. But I feel I should make more so I recently interviewed for a job at another firm. Things moved quickly, and I got a job offer with a 20% increase for the same type of job at a…… Continue reading Like Your Job, But Want More? Maybe Not
How to Grab a Summer PR Internship
An internship is a must for all public relations students. They provide great opportunities to gain experience and do some networking, and an internship will hopefully help you land a job in a tough job market. The real-world experience gained through an internship gives you an edge over the competition for jobs. The best…… Continue reading How to Grab a Summer PR Internship