Global Perspective Needed for Success in PR Career

Thanks to George San Jose, founder and chief creative¬†officer¬†of The San Jose Group, for hosting my DePaul Agency Management class last week while I “Skyped” in from the offices of Giacometti, an independent ad agency in Belo Horizonte, Brazil. Giacometti’s Willer Velloso and Mariana Lima explained the structure and culture of their agency, while George…… Continue reading Global Perspective Needed for Success in PR Career