Two 6 Packs of Tips for Clients and Agencies

During my agency management course this quarter, students have been studying a large range of agencies–big and small. We visited several firms, and students analyzed structures and cultures of 20 PR and ad agencies. But one of the highlights had to be the opportunity to hear first hand how a particularly effectively client/agency relationship really…… Continue reading Two 6 Packs of Tips for Clients and Agencies