By Laura Gayle Technology has revolutionized freelance and work-from-home opportunities across the globe – particularly in communication-based fields like public relations. On the hiring site Upwork, job posts requesting skills in social media, brand strategy, content writing, and influencer marketing increased by 60-80% in the last quarter of 2017. Independent PR professionals are increasingly going…… Continue reading 5 Scary Things About Being a Solopreneur and How to Handle Them
By Maggie Christ Five months ago I graduated with my masters in PR & Advertising. Three months later, I quit my full time job to become a freelancer. While no one seems to believe me, I hadn’t planned to become a freelancer until shortly before that and had no clue how to make it happen.…… Continue reading How to Become a Full-time Freelancer
“I think that maybe inside any business, there is someone slowly going crazy.” That was Walter Heller’s observation about entrepreneurism. And yet so many people consciously make the decision to go into business for themselves, assume risk, face uncertainty and live with sacrifice every year. To be sure, starting, owning and running a business…… Continue reading Taking The Freelance Plunge: Crazy Idea?
Long-time friend and former colleague Brian Kelly spoke to my Agency Management class last week about his interesting career, comparing it to the multi-stage Saturn V rocket that propelled Apollo 11’s successful landing on the moon. Like that rocket, Brian’s career has had many stages that led to what he describes as a “successful mission.” “Building a…… Continue reading Set Objective Before Launching Career
At my Agency Management class last night, four freelancers discussed the trials, tribulations and joys of taking the bold move of going out on their own. Over the next several weeks, I plan to share their suggestions on how to ensure a successful transition from full-time to freelance. First up is Sylvie Sadarnac, who operates under the…… Continue reading Freelance Advice: Take a Deep Breath and Go!
Over the weekend, I heard from two friends–one who has decided to start his own PR consulting business, and another who wants to abandon his 3-year-old freelance practice and return to a full-time agency job. I wish the call order had been turned around since I perhaps was overly encouraging to the first caller. Meanwhile, the…… Continue reading Starting or Escaping Your Own PR Business
John Lavine John Lavine, Dean of Northwestern’s Medill School of Journalism, looked into his crystal ball yesterday at a meeting of the Accrediting Council on Education in Journalim and Mass Communication (ACEJMC) in Chicago. Lavine began with what he described as “four safe bets”: Media and content will become more digital. Complexity in the…… Continue reading Future of Media, Communications ‘Bright’