COVID Vaccine Communication Action Plan

  Over many years of knowing him, Pat Ford has always delivered thoughtful insights and comments during discussions with clients, nonprofit boards and students. That’s exactly what happened when I asked Pat for his top-of-mind suggestions on how the PR community might help encourage COVID vaccinations. Here’s Pat’s suggested action plan that should be adopted…… Continue reading COVID Vaccine Communication Action Plan

How to Survive College as a First-generation Student

By Marilou Terrones, M.A. You did it—you graduated from high school and are continuing the journey of your ancestors. The next few years will be eye-opening, meaningful, and adventurous. College will expose you to different cultures, introduce you to long-life friends, and help you start your career. Whether you’re anxious, excited, or afraid of how…… Continue reading How to Survive College as a First-generation Student

Finding PR Jobs and Income Opportunities Amidst COVID-19 Requires Thinking Outside the Box

By Jon Kovach, Jr. Even if it seems like the job world is temporarily closed to you, opportunities exist for those who think outside the box and consider doing things organizations need to get done. Creatively filling those needs with your current skills and interests will very likely lead to a job you love. I…… Continue reading Finding PR Jobs and Income Opportunities Amidst COVID-19 Requires Thinking Outside the Box

New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

Hidden terrorist COVID-19 is creating havoc for more than 20 million newly unemployed Americans and some four million anxious graduates in the Class of 2020. Entry-level public relations openings have shriveled up, which is tragic since job prospects at the start of this year were quite strong. Graduates are now entering the toughest job market…… Continue reading New ‘Independent Economy’ Creates Freelance and Gig Opportunities During Pandemic

Don’t Let COVID-19 Headlines Delay Your Job Search

During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers. I wanted to share this positive news since contrary to the surge in Labor Department unemployment numbers, many companies and agencies are still hiring. In full disclosure, three…… Continue reading Don’t Let COVID-19 Headlines Delay Your Job Search

Why The Right Perception of International Experience Matters

By Daria Siliutina Having an international experience on a resume can become a differentiating factor that would help candidates stand out against the numerous other candidates applying for a job. This is why many students nowadays strive to get an exchange semester abroad. I took this further by applying to graduate school. To me, living…… Continue reading Why The Right Perception of International Experience Matters

The Role of Confidence in a PR Interview

With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview

Perspectives and Advice from a 25-Year PR Vet

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC. According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” Before taking on this role…… Continue reading Perspectives and Advice from a 25-Year PR Vet

Veteran Newsman Provides Tips for Young PR Pros

By Rob Johnson As I embarked upon my new career as a communications specialist, I can’t tell you how many clients and potential clients have told me, “I just wish we could communicate our message better internally and with the media.” After spending more than 25 years as a TV anchor/reporter, I have seen the…… Continue reading Veteran Newsman Provides Tips for Young PR Pros

PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’

By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited…… Continue reading PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’