Consider Job Detours to Gain Experience, Pay Bills

If you’re armed with a PR degree and little prospects for a relevant job, consider a foot-in-the-door approach to move towards your desired career goal. Aylwin Lewis, CEO of Potbelly Sandwich Works, recently talked with PR students at DePaul about his chain’s use of values-driven communication as the main tool to recruit and keep employees and customers. …… Continue reading Consider Job Detours to Gain Experience, Pay Bills

5-Point Check List for Tough Talks

    Jean Palmer Heck    Too many hiring managers avoid giving direct feedback to job prospects, citing busy schedules but most are simply reluctant to deliver “bad news.”  This frustrating reality is why I agreed to help former colleague Jean Palmer Heck with her timely new book, Tough Talks in Tough Times: What Bosses Need to Know…… Continue reading 5-Point Check List for Tough Talks

Sales Job Can Benefit Future PR Position

  Sales positions dominate classified ad sections in many newspapers and online sites, yet many  PR job seekers pass over them in search of more career-specific opportunities.  During my tenure at Eli Lilly, management employees were required to go through sales training and apply those skills for six months as pharmaceutical representatives calling on doctors and pharmacists. …… Continue reading Sales Job Can Benefit Future PR Position