With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview
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Perspectives and Advice from a 25-Year PR Vet
By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC. According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” Before taking on this role…… Continue reading Perspectives and Advice from a 25-Year PR Vet
Veteran Newsman Provides Tips for Young PR Pros
By Rob Johnson As I embarked upon my new career as a communications specialist, I can’t tell you how many clients and potential clients have told me, “I just wish we could communicate our message better internally and with the media.” After spending more than 25 years as a TV anchor/reporter, I have seen the…… Continue reading Veteran Newsman Provides Tips for Young PR Pros
PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’
By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited…… Continue reading PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’
Remembering PR Legend Dominic DiFrisco
Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes. By Allegra Acosta While many people during their lifetime on earth focus on leaving their mark on the world, Dominic DiFrisco dedicated his…… Continue reading Remembering PR Legend Dominic DiFrisco
How to Succeed as a Freelancer
By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits…… Continue reading How to Succeed as a Freelancer
Love It or Not, You Need Social Media to Achieve Your Professional Goals
By Maria De Moya As a professor at DePaul’s Public Relations and Advertising program, my tweeting and teaching frequently intersect. Twitter is where I get a large portion of my news, meet and converse with pros across the country and share topics I’m looking forward to discussing in class. So imagine my surprise when I…… Continue reading Love It or Not, You Need Social Media to Achieve Your Professional Goals
Want to Ace the Agency Writing Test? Get Inspired.
By Baylee Ritter In public relations, strong writing is always stressed but never talked about. Although PR students learn how to write press releases and craft social media posts, we never learn how to skillfully wield a pen. How does one become a strong writer? Is it something that can be taught? According to a…… Continue reading Want to Ace the Agency Writing Test? Get Inspired.
Class Project Turns Into Real-Life Experience
By Elizabeth Parrilli Just when we thought it couldn’t get any better than being named the winning team from our Fox Sports University class in the spring…a few months later we were chosen to fly out to New York City and be on set of the TV show we made a marketing campaign for, First…… Continue reading Class Project Turns Into Real-Life Experience
Congrats to PR Week’s 2018 Hall of Fame Inductees
Congratulations to the latest class of inductees into the PRWeek Hall of Fame: Chevron’s Dave Samson, former Weber Shandwick CEO Harris Diamond, FleishmanHillard chair John Graham, Padilla chair Lynn Casey, Elon University dean Rochelle Ford, and Harley-Davidson’s Joanne Bischmann. Dave Samson, GM, public affairs, Chevron Dave Samson has been GM of public affairs at Chevron…… Continue reading Congrats to PR Week’s 2018 Hall of Fame Inductees