“We live in a time when truth is being twisted, when myths move faster than facts, and when trust feels fragile,” warned Grace Leong in her acceptance remarks upon receiving the Gold Anvil, PRSA’s lifetime achievement award. Urging PR professionals to “elevate truth above myth,” Grace cited President John F. Kennedy’s prophetic words: “The…… Continue reading ‘Luckiest Woman in PR’ Reminds Pros to be Truthtellers
Tag: pr
PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
By Rob Hart I first spoke into a microphone as a professional broadcaster on April 22, 2000. It was the 10:30 p.m. newscast on WTMJ Radio in Milwaukee. It was the first step of a long journey in terrestrial radio. But the digital revolution was knocking on the door. Change has been the…… Continue reading In Rapidly Changing Media Landscape, Relationships and Storytelling Matter
‘Hers Was Just Better’
By Jill O’Mahony Stewart She was a math major taking a lot of elective art history classes. I was an art major taking a lot of required art history classes. I was a mediocre student. But this time, I had really studied for the essay test. Maybe I got a B, or B-. I…… Continue reading ‘Hers Was Just Better’
Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
By Howie Turkenkopf Promotional marketing isn’t just about slapping a logo on a product – it’s a strategic powerhouse in modern marketing, communications and public relations (PR). It goes beyond brand awareness, forging real connections with audiences in a way that sticks. While once limited to branded merchandise like apparel, office supplies and…… Continue reading Where PR Meets Promotion: Blending Digital and Physical for Deeper Engagement
Building Your PR Career: Why Mastering AI Matters
By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing…… Continue reading Building Your PR Career: Why Mastering AI Matters
How LinkedIn is Preparing Me for a PR Career
By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career
A Guide For Young Professionals Seeking A Public Relations Role
By John Webber In today’s dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach. By understanding your motivations, researching opportunities,…… Continue reading A Guide For Young Professionals Seeking A Public Relations Role
From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
By Tracy Infante Building a career in public relations requires a host of skills, the foundation of which often begins with furthering education. However, there are specific skills, in a high-pressure career, that may not necessarily be taught in a classroom. Public Relations is a blend of technical and interpersonal skills, you’ve got to…… Continue reading From Producing Events To Managing Perceptions: How Event Skills Can Benefit Your PR Career
Navigating Burnout for PR Pros in the Public Sector
By Katie Brenneman Doing public relations in the public sector is much different than doing PR in the private sector. Working in the public sector generally means that you are engaging in some very high-stakes (and high-stress) fields. This might include anything from public health to government to education to transportation. No matter what…… Continue reading Navigating Burnout for PR Pros in the Public Sector