Career Capsule: Sharon McIntosh Builds the Case for Careers in Internal Communications

I did not go quietly into internal communications.    I fought it almost every step of the way, but was convinced it was a career box I needed to check. I previously had worked in corporate communications, media relations and investor relations and knew I needed internal comms to become the communications “generalist” that everyone recommended.…… Continue reading Career Capsule: Sharon McIntosh Builds the Case for Careers in Internal Communications

Agency Leaders Discuss Changing PR Landscape

PRSA Chicago recently broke tradition for its annual “Agency Leaders” event that previously has featured a panel of five or six talking heads. This year, leaders of 18 agencies rotated from table to table to facilitate multiple discussions on a variety of pressing topics within the industry. Those attending the breakfast at Loyola University Chicago were able to interact one-on-one…… Continue reading Agency Leaders Discuss Changing PR Landscape

What Bosses Expect: Essential Skills for Success

What skills do you need for a successful public relations career? My firm recently interviewed a dozen Chief Communications Officers (CCOs) at top B2B and B2C companies, and some of their observations might surprise you. 1.  Business fluency is now paramount – more important than other skills, including writing. Having a detailed understanding of how…… Continue reading What Bosses Expect: Essential Skills for Success

Public Relations and Schools: Availability of Careers

  You would think the hallowed institution of education would be divorced from today’s media-fueled spin zone, but in many ways colleges and other schools are obliged to market themselves just like any other product.  Granted, they may be complex products nuanced by generations of traditions and history, but even in the case of public…… Continue reading Public Relations and Schools: Availability of Careers

Big City Networking for Small Town Students

How do you network with PR firms when you attend a school which is not located in a big city? This question was recently raised by a group of students from my alma mater – West Virginia University.   I could relate to this question, since I was in their shoes 10 years ago and…… Continue reading Big City Networking for Small Town Students

Old-Fashioned Career Advice from a Rising Star

By Bruce Berger, Ph.D. Jim Bakken, a 2001 graduate of the PR program at the University of Alabama, spoke last week in my management class. He confirmed some things the students already know about landing a job. Yes, social media expertise is highly prized. Yes, excellent writing and presentation skills are required, as are quality internships,…… Continue reading Old-Fashioned Career Advice from a Rising Star

Best Elective to Enhance PR Degree: Business

During a Skype conversation Friday afternoon with Professor Carolyn White Bartoo’s students at the University of Delaware, senior PR major Joe Mashek said he was planning his final semester class schedule and wanted to know the one elective course I’d recommend over all others.  Without a second of contemplation, I said he should take the most challenging…… Continue reading Best Elective to Enhance PR Degree: Business

Career Capsule: Peter Debreceny Says Curiosity Provides Important Perspective

  Peter Debreceny Arthur W. Page Society Distringuished Award Winner, 2010  I discovered that curiosity was a good skill to have. Being curious about the world, what makes it tick, the economic and societal factors impacting the business you work for  consult to – that’s an important perspective to bring to the communications solution that…… Continue reading Career Capsule: Peter Debreceny Says Curiosity Provides Important Perspective

Career Capsule: Steve Harris

Steve Harris is retiring for the second time from the top PR job at General Motors Corporation.  Two years ago, Steve received the prestigious Arthur W. Page Society Hall of Fame Award and delivered an insightful and humorous speech about his phenomenal career.  Steve’s Career Capsule below underscores why he is considered the auto industry’s…… Continue reading Career Capsule: Steve Harris

Crisis PR – The Path Less Traveled

  James Donnelly A number of years ago during an agency/client report-card session, a client called me “an adrenaline junkie with a hero complex.”  To this day, I’m not sure if she meant to be derogatory.  Nonetheless, I’ve grown fond of the description.  It’s a great sound bite for anyone seeking part of what it…… Continue reading Crisis PR – The Path Less Traveled