What skills do you need for a successful public relations career? My firm recently interviewed a dozen Chief Communications Officers (CCOs) at top B2B and B2C companies, and some of their observations might surprise you. 1. Business fluency is now paramount – more important than other skills, including writing. Having a detailed understanding of how…… Continue reading What Bosses Expect: Essential Skills for Success
Tag: CCO
6 Tips For Aspiring Chief Communication Officers
Perry Yeatman, former Senior Vice President of Corporate and Government Affairs at Kraft Foods, recently spoke in New York at a Conference Board meeting where she shared her “Five Tips to the Top” for individuals aspiring to become chief communication officers. While you can watch her remarks in their entirety by clicking this link, Perry took a moment this week…… Continue reading 6 Tips For Aspiring Chief Communication Officers