By Mark Bain I closed my personal Twitter account and took a Facebook break late last year. Intense anger, much of it driven by politics and amplified by media, was so pervasive that I was becoming more pessimistic with every trip online. I’m back at it now, but with a selective approach to consuming and…… Continue reading Is Your Online Media Presence Helping or Hurting?
What skills do you need for a successful public relations career? My firm recently interviewed a dozen Chief Communications Officers (CCOs) at top B2B and B2C companies, and some of their observations might surprise you. 1. Business fluency is now paramount – more important than other skills, including writing. Having a detailed understanding of how…… Continue reading What Bosses Expect: Essential Skills for Success
Once, decades ago, I was stalled at a crossroads. I faced an important career/life choice and was struggling to make a decision. My two choices were quite different in nature. But both had attractive upsides and no serious downsides (which probably explains why I, a decisive person, was stymied – there was no clear winner…… Continue reading Best life/career planning tool ever?
Part 2 While there are some strong similarities to communications around the world, there are some interesting differences. Here are just a few examples: Different legal, political and economic systems overseas mean that it’s rarely “business as usual” run on autopilot. It’s crucial to understand the different laws and regulations, government structures, political processes, etc.…… Continue reading Mark Bain’s International Career Tips
Mark Bain In the Watergate era, when newspapers were widely trusted and reporters were more admired, I chose journalism as my first college major. But I eventually switched to advertising/public relations because I thought it would combine my interests in business with a curiosity about persuasion and my developing writing skills. I was blessed…… Continue reading Career Capsule: Mark Bain