What skills do you need for a successful public relations career? My firm recently interviewed a dozen Chief Communications Officers (CCOs) at top B2B and B2C companies, and some of their observations might surprise you. 1. Business fluency is now paramount – more important than other skills, including writing. Having a detailed understanding of how…… Continue reading What Bosses Expect: Essential Skills for Success
Once, decades ago, I was stalled at a crossroads. I faced an important career/life choice and was struggling to make a decision. My two choices were quite different in nature. But both had attractive upsides and no serious downsides (which probably explains why I, a decisive person, was stymied – there was no clear winner…… Continue reading Best life/career planning tool ever?