During a Skype conversation Friday afternoon with Professor Carolyn White Bartoo’s students at the University of Delaware, senior PR major Joe Mashek said he was planning his final semester class schedule and wanted to know the one elective course I’d recommend over all others. Without a second of contemplation, I said he should take the most challenging business course possible.
Too many public relations practitioners today go out of their way to avoid left brain coursework. Most of the best jobs, however, are in the business world, either in agencies or corporations. Knowledge of how organizations make money and awareness of business fundamentals are essential if you want to move up the career ladder to positions of leadership.
Undergraduates who still have an option to pick up a minor should seriously consider business. Besides solid internships, a business major will dramatically differentiate your resume from stacks of others.