Growing Role for PR Pros to Help Build Trust

Reading between the lines of Edelman’s latest Trust Barometer suggests significant opportunities for public relations professionals who can help businesses communicate their essential role in improving society. Business is better positioned than government, media and NGOs to deal with rapid change in society, according to the 2016 Trust Barometer. Importantly, 80% of respondents believe business…… Continue reading Growing Role for PR Pros to Help Build Trust

New Page Society Chair Discusses PR Career

New chairman of the Arthur W. Page Society is David Samson, general manager/public affairs, for Chevron Corporation. Like other Career Capsules, Dave discusses his very first PR job and lessons learned, followed by a chronological listing of his career moves. Last fall, Dave received the Plank Center’s Milestones in Mentoring Corporate Award. David Samson It was…… Continue reading New Page Society Chair Discusses PR Career

12 Steps to Stand Out From the Crowd

Recruiters report almost a thousand applications flowing into their agencies for each new summer internship and coveted entry-level job. With that in mind this is the season to focus on differentiating yourself from run-of-the-mill candidates. Based on observations from the recent PRSSA national conference “career exhibition” in Atlanta, a few agencies drew the attention of…… Continue reading 12 Steps to Stand Out From the Crowd

Overwhelmed by Social Media? Stick to Top 3

Q. I heard you speak recently and you said most Millennials aren’t effectively engaging in social media. I try everything digital, but frankly find doing so is overwhelming and not necessarily helpful in advancing my future job prospects. Isn’t it a better idea to focus on my classes and see where this all shakes out…… Continue reading Overwhelmed by Social Media? Stick to Top 3

Job Seekers: Resolve to Act Now

Lots of resolutions have been made and broken since 2016 arrived, but smart job seekers are staying focused on their goal to find the right new opportunity. Human resources pros confirm that January-February is the best recruiting cycle of the year. The next best recruiting cycle is September-October. So, don’t wait. Make this one resolution…… Continue reading Job Seekers: Resolve to Act Now

15 Top Blog Posts of 2015

I never get bored with the numerous year-end recaps of top news stories, events and milestones—especially those appearing in this blog. So, as Culpwrit approaches its 10th year – never missing a week, I spent a few hours yesterday reviewing this year’s 75 posts. As was the case in 2014, guest posts were quite popular…… Continue reading 15 Top Blog Posts of 2015

My Midtown Experience: Providing High School Students With PR Vision

By Terrence McDaniel Before the summer of 2015, if you were to ask me to imagine the Midtown Center for Boys I would have drawn a blank. So, when I was invited to become the Lead Instructor for the Midtown PR/Journalism Apprenticeship Program, it was that absence of preconceived knowledge that allowed me to paint…… Continue reading My Midtown Experience: Providing High School Students With PR Vision

New PR Pros Cite First Year Experiences, Tips

During the final PRSA chat of 2015, new PR pros weighed in with insights and advice based on their first year on the job. Former PRSSA chair Heather Harder, now in her first year as a professional, and I co-hosted #PRSAchat with some 50 participants. The discussion ranged from what they wish they had learned…… Continue reading New PR Pros Cite First Year Experiences, Tips

Building Bridges and Paying It Forward

Thanks to PRSA and publications editor Amy Jacques for running the following Q&A in the current issue of The Public Relations Strategist. I am deeply honored by the Gold Anvil Award recognition and the opportunity to share my pay-it-forward philosophy toward career and life.  -RC Setting the Gold Standard: Building Bridges and Paying It Forward…… Continue reading Building Bridges and Paying It Forward

PRWeek Hall of Fame Inductees Ask the Right Questions, Mentor Others and Love Their Jobs

A week ago tonight, I shared a memorable evening with five PR leaders who were being recognized for their significant contributions to our profession. They were in New York to be inducted into the PRWeek Hall of Fame. I was there in my role as chair of the Plank Center to accept the award posthumously…… Continue reading PRWeek Hall of Fame Inductees Ask the Right Questions, Mentor Others and Love Their Jobs