Entry-level PR Professionals Rank Writing as One of Their Top Levels of Expertise

By Tina McCorkindale, Ph.D., APR One of the most surprising findings in the recent study by the Institute for Public Relations and the Public Relations Society of America was that four of the highest ranked areas of knowledge of entry-level professionals were related to one of the core functions of public relations: writing. Not only…… Continue reading Entry-level PR Professionals Rank Writing as One of Their Top Levels of Expertise

DePaul Grad Students Win Top Honors With Starbucks Case Study

Congratulations to DePaul University PR grad students who won the prestigious Jack Koten Page Principles Case Study Grand Prize Award during last Thursday’s Arthur W. Page Society Spring Seminar in New York. Students Lizmarie Orengo, Chelsea Michael and Megan Cauley and faculty advisor Matt Ragas wowed PR leaders with their recap of the winning analysis…… Continue reading DePaul Grad Students Win Top Honors With Starbucks Case Study

Career Capsule: IPR CEO Cites Family, Friends and Mentors for Career Success

Tina McCorkindale, Ph.D., APR, was named president and CEO of the Institute for Public Relations last year. Like other Career Capsules, Tina tells how she began her career, mentioning people and events that led to her current leadership role in public relations. When I first started college, I wanted to major in history and eventually…… Continue reading Career Capsule: IPR CEO Cites Family, Friends and Mentors for Career Success