Watch Out PR/AD World: Here Comes Gen Z

When it comes to careers, the Z generation gets it. Admittedly, I’m basing my assessment on limited data—just three recent conversations with high school students who appear laser-focused on their pathways to successful careers. Earlier this week, I dropped in on an innovative program aimed at exposing high school students to possible careers in advertising…… Continue reading Watch Out PR/AD World: Here Comes Gen Z

Bored in Math Class? Start a Business

By Jake Skoloda I recently had the opportunity to speak at a national conference, the Marketing to Gen Z Conference in New York. It was a pretty cool experience because I am only 17 years old. My mom and I were invited to speak on the topic of Zpreneurs – Gen Z kids who are…… Continue reading Bored in Math Class? Start a Business