By Steven Pelham and Brooke Smith Every year, the Arthur W. Page Society teams up with the Institute for Public Relations to hold a case study competition between students from accredited business and communications schools to see who can craft the most relevant, comprehensive case study. This year, we were the grand prize winners for…… Continue reading Writing a Case Study? Insights from a Winner
By Colin Wylie Professionals frequently hear the call to action to become mentors to the rising generation. Numerous studies have indicated the correlation between mentorship and engagement in the workplace. Recently, a study of millennials by Deloitte indicated, “Mentoring is having a positive impact and six in ten (61 percent) Millennials are currently benefiting from…… Continue reading Peer Mentoring in College, What’s In It For Me?