Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet. Nonprofit work: Past president of PRSA’s New York Chapter and the PRSA Foundation. Favorite downtime activity:…… Continue reading Career Capsule: Bill Doescher on a Life Well Lived
Category: Guest Post
Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever! Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding…… Continue reading Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’
By Ashleigh Kathryn What does Rick and Morty’s “szechuan sauce ” and the University of Florida’s Public Relations Student Society of America Chapter have in common? Answer: A professional development opportunity delivered by Jano Cabrera, former McDonald’s SVP of U.S. comms, global media and PR. Cabrera was one of many public relations professionals who visited…… Continue reading PR Pros College Visits Provide Students with a ‘Peek Behind the Curtain’
Future PR Pros Focus on D&I, Careers and Goals
By Zach Ferenchak From networking to career and chapter development, the recent Public Relations Student Society of America (PRSSA) Leadership Rally in Scottsdale, AZ provided valuable insights that Culpwrit invited me to share. Here are some of my favorite moments: Diversity and Inclusion: The Importance of Why One of the most impactful themes that emerged…… Continue reading Future PR Pros Focus on D&I, Careers and Goals
4 Strategies for Successful Restaurant PR Career
By Dafina Zymeri How to know if the restaurant industry is the right niche for you? Well, the definition of the word niche is “a situation or activity specially suited to a person’s interests, abilities, or nature”. Therefore, you can easily define the field you want to work on based on your interests, abilities and…… Continue reading 4 Strategies for Successful Restaurant PR Career
Remembering PR Legend Dominic DiFrisco
Students in DePaul PRAD professor Marshal Goldman’s class were invited to research and write about legendary Chicago PR pro Dominic DiFrisco, who passed away last week. Here is one of their tributes. By Allegra Acosta While many people during their lifetime on earth focus on leaving their mark on the world, Dominic DiFrisco dedicated his…… Continue reading Remembering PR Legend Dominic DiFrisco
3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume
Before I caught my breath to write about a great visit last week to the University of Florida, the UF PRSSA chapter beat me to it. While I would have talked more about the impressive students and faculty I met during my three days in Gainesville, their post pretty much sums up the key points from my…… Continue reading 3 Tips for Job Search Success: Differentiate, Network & Build Attention Getting Resume
How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’
By Arturo Echevarria When I first accepted my role to be a brand ambassador for HBO, never in a million years would I have imagined that it would lead to me being flown out to NYC to attend the final premiere of one of the most culturally prominent shows on television. In February, the account…… Continue reading How Being a Successful Brand Ambassador Landed Me at the Final Premiere of ‘Game of Thrones’
Alabama’s Alana Doyle Defines ‘Where (Public Relations) Legends Are Made’
I met Alana Doyle during a February visit to The University of Alabama and then recently celebrated with Alana and her beaming father as she was named PRWeek’s Outstanding Student of the Year. Here, Mark Harris, one of her proud professors, writes about her win and what it takes to excel as young leader in…… Continue reading Alabama’s Alana Doyle Defines ‘Where (Public Relations) Legends Are Made’
How to Succeed as a Freelancer
By Katie Perkins If you’re in the public relations profession, it may not come as a surprise to hear that many PR professionals consider dropping their 9-to-5 office jobs to work as independent consultants. Those who do take the leap say that finding freelance work is relatively easy thanks to advancements in technology. The benefits…… Continue reading How to Succeed as a Freelancer