By Maria De Moya As a professor at DePaul’s Public Relations and Advertising program, my tweeting and teaching frequently intersect. Twitter is where I get a large portion of my news, meet and converse with pros across the country and share topics I’m looking forward to discussing in class. So imagine my surprise when I…… Continue reading Love It or Not, You Need Social Media to Achieve Your Professional Goals
Category: Guest Post
How to Create a Digital Resume for Your Next Gig
By Patrick Foster Public relations is becoming increasingly digital. Where traditional PR was conducted through print and broadcast, digital PR is orchestrated through social media and email. Consequently, it’s important that candidates create a digital résumé that caters to this new style of PR. Read on to find out how to create an online…… Continue reading How to Create a Digital Resume for Your Next Gig
Want to Ace the Agency Writing Test? Get Inspired.
By Baylee Ritter In public relations, strong writing is always stressed but never talked about. Although PR students learn how to write press releases and craft social media posts, we never learn how to skillfully wield a pen. How does one become a strong writer? Is it something that can be taught? According to a…… Continue reading Want to Ace the Agency Writing Test? Get Inspired.
How Do People Perceive You?
“Your reputation is what people say about you when you’re not in the room.” –– Jeff Bezos, Amazon CEO By John Millen We like to say we don’t judge people, but the truth is that’s all we do. All the time. Our subconscious minds begin assessing people from the moment we see them. It’s human.…… Continue reading How Do People Perceive You?
How Women in Public Relations Can Breathe New Life Into Their Careers
By Gloria Martinez Does it seem as if you’re spending too long on the same rung, trying to climb the ladder of success? Anyone can get stuck in a rut, but sometimes a simple change can rejuvenate your prospects. Here’s how women in public relations can breathe new life into their careers when it otherwise…… Continue reading How Women in Public Relations Can Breathe New Life Into Their Careers
Sustainability Creates PR Career Opportunities
By Ujëbardha Bekolli Sustainability is one of the fastest growing fields for career opportunities. With brands implementing sustainability in their practices, there is an increasing number of job openings for sustainability professionals. The PR career path is no different. Especially because brands have been using sustainability for marketing purposes, to attract a larger scale of loyal customers. But not…… Continue reading Sustainability Creates PR Career Opportunities
Public Relations Research: My Unique Career Path
By Mason Tronsor Most college graduates move home after graduating with a communications degree. Why? To save money, right? Like me, most students don’t get the big break internship that sets them up for a job right after graduation. I was among this “elite” group of hard-working scholars who moved home to adapt to the…… Continue reading Public Relations Research: My Unique Career Path
Seeing New York as a Future Pro, Not Tourist
At the end of the fall term, DePaul University students majoring in public relations, advertising and journalism descended on New York for visits to agencies, corporations and news organizations. PRAD graduate student Alexandria Jones recaps her impressions of the Big Apple. By Alexandria Jones New York City had a tough pitch to sell me. Its…… Continue reading Seeing New York as a Future Pro, Not Tourist
Class Project Turns Into Real-Life Experience
By Elizabeth Parrilli Just when we thought it couldn’t get any better than being named the winning team from our Fox Sports University class in the spring…a few months later we were chosen to fly out to New York City and be on set of the TV show we made a marketing campaign for, First…… Continue reading Class Project Turns Into Real-Life Experience
3 Reasons You Should Shadow a PR Pro
By Rayce Patterson At one point, I thought I wanted to be a surgeon (they make great money!), so I decided to shadow a family friend. After watching doctors in masks cut pieces of bone and goo out of patients’ knees while listening to pop music…I decided I no longer wanted to be a surgeon.…… Continue reading 3 Reasons You Should Shadow a PR Pro