This article first appeared in Strategies & Tactics, a monthly publication of the Public Relations Society of America (PRSA). By Matt Ragas, Ph.D., and Ron Culp, Fellow PRSA Chief communication officers are bilingual. They fluently speak the language of public relations and the idioms of business and the C-suite. In many ways, CCOs and other…… Continue reading Why You Should Master Business as a Second Language
Tag: PRSA
PR Execs On Growing From Manager to Leader
By Ken Jacobs In the past few years I’ve had the opportunity to interview many respected PR executives on a variety of leadership topics. One of the most valuable pieces of advice they’ve shared is how to grow from manager to leader. Latest interview question and answers: What’s your best counsel to a manager who…… Continue reading PR Execs On Growing From Manager to Leader
Why it Was Time to Publish ‘The New Rules of Crisis Management’
By Mike Hatcliffe United Airlines. PWC. Wells Fargo. Pepsi. Delta. Equifax. Chipotle. Dove Soap. Presidential tweets. Viral videos. Cyber thefts. Sexual misconduct. Brand mis-judgments. Corporate malfeasance. Extreme weather. From a crisis management point of view, 2017 had it all! But what lessons do we to take from it all? It became clear during the year…… Continue reading Why it Was Time to Publish ‘The New Rules of Crisis Management’
Build Your Network, Advance Your Career: Join Now
Summer is over. Time to get back to work—especially if you are a student or young professional pursuing a career in public relations. This time of year provides endless opportunities to engage in events, activities and organizations that expand your network and future job prospects. If you are in college, there is no excuse for…… Continue reading Build Your Network, Advance Your Career: Join Now
Are You Ready if Opportunity Comes Knocking?
There’s no better time to prepare for a job search than now. Experts suggest that more job opportunities will be available in 2017 than at any point in the past decade. Are you ready if opportunity comes knocking? While the profession and academic programs continue to produce more PR talent than can be fully absorbed, gone are…… Continue reading Are You Ready if Opportunity Comes Knocking?
Beyond the Code: Developing Your Own Sense of Public Relations Ethics
By Glenn Gillen, APR The Oxford dictionary defines ethics as “moral principles that govern a person’s or group’s behavior.” While some PR college curricula (and Public Relations Student Society of America chapters) address ethics, many do not. I’d like to think that most PR professionals do act ethically, but it’s easy to see how the…… Continue reading Beyond the Code: Developing Your Own Sense of Public Relations Ethics
Diversity & Inclusion Takes Center Stage at PRSA
Besides serving as committee chair of this week’s 2016 PRSA International Conference, I was honored to open Monday’s luncheon session focusing on diversity and inclusion led by Torod Neptune, President of the PRSA Foundation, and Mike Fernandez, chair of global corporate and financial practice of Burson-Marsteller. Recognizing the need to increase diversity in our profession, every…… Continue reading Diversity & Inclusion Takes Center Stage at PRSA
Advice for Young PRos: Work Hard, But Have Fun
By Fernando Agudelo Senior leaders from top Chicago PR firms met last week with college students, recent grads and junior-level professionals at Weber Shandwick Chicago to address topics relevant to young professionals who are in or are looking to break into the industry. Following a panel introduction, attendees split into small rotating groups for more…… Continue reading Advice for Young PRos: Work Hard, But Have Fun
Jane Dvorak Commutes 13 Steps to Her Dream Job
Jane Dvorak, chair-elect of PRSA, is one of those rare public relations professionals who has only had two jobs during her long and successful career. In this Career Capsule, Jane discusses how time flies when you love what you’re doing. You can see why this Denver-based pro describes herself as a “Consultalancer©. Well, 30 years ago…… Continue reading Jane Dvorak Commutes 13 Steps to Her Dream Job
New PR Pros Cite First Year Experiences, Tips
During the final PRSA chat of 2015, new PR pros weighed in with insights and advice based on their first year on the job. Former PRSSA chair Heather Harder, now in her first year as a professional, and I co-hosted #PRSAchat with some 50 participants. The discussion ranged from what they wish they had learned…… Continue reading New PR Pros Cite First Year Experiences, Tips