Summer is over. Time to get back to work—especially if you are a student or young professional pursuing a career in public relations. This time of year provides endless opportunities to engage in events, activities and organizations that expand your network and future job prospects. If you are in college, there is no excuse for…… Continue reading Build Your Network, Advance Your Career: Join Now
Tag: BMA
Increasing Business Acumen: A Career Imperative
Like many marketing and public relations professionals, writing a book has been on my “bucket list” for most of my career. I actually started writing three or four books over the years, but I didn’t get much past outlining potential chapters and perhaps a few pages of random thoughts. After opening a gourmet coffee store…… Continue reading Increasing Business Acumen: A Career Imperative
Encouraging Signal for PR Growth in 2010
Always on the lookout for positive economic news for the PR profession, I found some via Gary Slack, chairman and chief experience officer of Slack Barsinger & Partners. Gary, who also is national chair of the Business Marketing Association, conducted a survey of 39 fellow business-to-business marketing leaders. Of 22 B2B tactics, PR ranked ninth among communications and marketing tools that are…… Continue reading Encouraging Signal for PR Growth in 2010