By Melissa Kinch I recently was introduced to a friend of a friend who does a lot of work in AI. We met up to compare notes and chat about how AI is changing public relations. During a robust conversation about the state of the industry, new friend asked me, “so what do you…… Continue reading PR Consulting in the AI Era? Think Small with ‘Earned Human Moments’
Tag: AI
Building Your PR Career: Why Mastering AI Matters
By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing…… Continue reading Building Your PR Career: Why Mastering AI Matters