Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders
Tag: PR careers
More Reading = Better Writing
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” ― Stephen King, goodreads, quotes about reading My best student writers are avid readers. I first made the connection when a student said she read “Jane Austen” with her mom at age five. That student…… Continue reading More Reading = Better Writing
Educating Yourself About PR Career Potential
Although the media and communications field has had its share of struggles and drawbacks in recent years, public relations jobs have endured as a popular line of work. Even as the field of journalism, mass media and communications changes, there will always be a demand for high-quality workers to promote a product, service, individual or…… Continue reading Educating Yourself About PR Career Potential
An Important Lesson From College Football on Managing Your Public Relations Career
As a Wisconsin Badger alum and a huge fan of the football team, I took special note of the recent news that head coach Bret Bielema quit his job to take the same role at Arkansas. As a fan, I was sad to see a successful coach leave. But as a “boss” I was upset…… Continue reading An Important Lesson From College Football on Managing Your Public Relations Career
Press Agent or Public Relations?
With the ever-growing interconnectivity of modern media fuelling a seemingly insatiable appetite for information amongst the general public, there is an increasing demand for professionals to manage all sorts of communications. Whether it is a top level international brand, a famous celebrity or a company looking to increase a profile in either general or specific…… Continue reading Press Agent or Public Relations?
3 PR Techniques They Can’t Teach You In School
Public relations is a dynamic, energetic career for young professionals. Many individuals enter into this profession thinking they’re going to love each and every moment of their work, but truth be told, public relations is a difficult career to undertake. Even with a college degree, numerous internships, and work experience a person may struggle learning…… Continue reading 3 PR Techniques They Can’t Teach You In School
A Letter to the Class of 2012
Dear Class of 2012: Are you interested in a challenging, engaging career—one that exposes you to the world and pushes you to grow professionally and personally? Do you want to get in on the ground floor of a dynamic, rapidly expanding industry? Are you intellectually curious, a go-getter, a critical thinker, creative and a hard…… Continue reading A Letter to the Class of 2012
Graduation Day! “Okay, Now What PR Graduate?”
This month, tens of thousands of kids — no disrespect intended — will reach the summit of one of life’s greatest plateaus: They’ll have earned enough credits to graduate from college, and consequently have earned the right to use that education to make their mark in the world. In the not-so-distant past, many college graduates…… Continue reading Graduation Day! “Okay, Now What PR Graduate?”
Leaders See Positive Role and Growth for PR
My invitation to speak to the San Jose Group team last week arrived on the same day I received a copy of the GAP VII study, which provided proof points for each of my bullish assertions about the future of public relations. Conducted by the USC Annenberg Strategic Communications and Public Relations Center in conjunction (SCPRC) with the Institute…… Continue reading Leaders See Positive Role and Growth for PR
Trust Barometer Offers Insights for PR Careers
Every year, Edelman updates and expands its “Trust Barometer” that provides provides business and government leaders with insights into what the public thinks about their performance in the critically important dimension of trust. And, not unexpectedly, the public isn’t thinking very highly of them at the present time. Edelman’s bleak assessment of declining trust in most institutions echos findings…… Continue reading Trust Barometer Offers Insights for PR Careers