Leaders See Positive Role and Growth for PR

  My invitation to speak to the San Jose Group team last week arrived on the same day I received a copy of the GAP VII study, which provided proof points for each of my bullish assertions about the future of public relations. Conducted by the USC Annenberg Strategic Communications and Public Relations Center in conjunction (SCPRC) with the Institute…… Continue reading Leaders See Positive Role and Growth for PR

Bullish Top-Line Forecast for PR

After three years of client belt-tightening, companies are gradually increasing PR budgets.  That’s good news job seekers and the agencies where most of them hope to land.    PR is becoming a growing big business as evidenced by a report from the media-focused private equity firm Veronis Suhler Stevenson (VSS).  VSS predicts PR budgets will increase by a billion…… Continue reading Bullish Top-Line Forecast for PR