Here is a dirty little secret that will get some people mad at me. I only very, very rarely hire people with PR degrees. Maybe that is dumb of me, but I don’t look for whether people know the basics of communications. After all, it is not rocket science. What is rocket science is, well,…… Continue reading PR Success Is More Than a Degree
Tag: PR careers
A Daily Journal Leads to Career Game Plan
Lee Weinstein Rarely does major media provide insights into the careers of PR professionals, so I was pleased to read yesterday’s New York Times Preoccupations column featuring PR veteran Lee Weinstein. Former PR director at Nike, Lee reached a juncture in his life three years ago where he decided to assess what he wanted out of…… Continue reading A Daily Journal Leads to Career Game Plan
Career Capsule: Myra Borshoff Cook
Myra Borshoff Cook Many of my friends knew exactly which career they planned to pursue as soon as they switched the tassel from one side of the mortarboard to the other. By contrast, I had five jobs in my first six post-college years: newspaper reporter, high school teacher, junior high teacher, computer programmer…… Continue reading Career Capsule: Myra Borshoff Cook
I Hate PR People — Not So Much
Brad Culp During the three years I spent as a journalist I probably uttered the words, “I hate PR people” at least 200 times. That probably sounds a little surprising considering my father has made a career out of public relations (and it paid for my journalism degree), but I always reasoned that he…… Continue reading I Hate PR People — Not So Much
PR Grads: Job or Advanced Degree?
Mark your calendars for 10:30 a.m. CT on Wednesday, April 15. The Plank Center for Leadership in Public Relations is hosting a timely webinar that addresses one of the most-asked questions I receive from college seniors and young professionals: “Should I seek/continue in a job or take a couple of years off to pursue a graduate…… Continue reading PR Grads: Job or Advanced Degree?