By Dr. George Watts and Laurie Blazek Young professionals often underestimate the importance of developing a strong relationship with their manager. They believe that being a solid performer is enough; that simply doing a good job will magically open doors in the future. This is inaccurate thinking that can derail even the most promising careers.…… Continue reading Managing Your Manager…Managing Your Ego
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In College and Need Cash? Apply for Scholarships
As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs. Most students rely on loans to pay for their education, but only a small percent of them ever apply for “free money”–scholarships. Some…… Continue reading In College and Need Cash? Apply for Scholarships
Want to Start Your Own Agency? A How To Guide
By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible. It doesn’t take a large up-front investment to start a PR business, but…… Continue reading Want to Start Your Own Agency? A How To Guide
10 College Habits To Drop Before Getting Hired
By Rilind Elezaj You finally got yourself a college degree. For the past few years, your college campus has been your entire universe. Your life revolves around this educational sanctuary and now the time has come to close this chapter in your life and move on to the next one. The moment college ends, your…… Continue reading 10 College Habits To Drop Before Getting Hired
Best of Both Worlds: How to Manage Being a Full-Time Student and a Full-Time Intern
By Emily Dillon Living the life of a full-time student while being a social media management intern can be full of surprises. One day you are sitting in a classroom listening to a teacher and thinking about your future career in the real world, and the next, you are living it out. For me specifically,…… Continue reading Best of Both Worlds: How to Manage Being a Full-Time Student and a Full-Time Intern
Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR
By Andrew Cook For many public relations professionals, having the flexibility to craft a career path based on interests or career needs is an incredible benefit. While life at an agency can provide fast paced growth, and going in-house can provide desired financial stability, many see the benefit of non-profit work being the fulfillment of…… Continue reading Purpose, Growth and Balance: Chicago Pros Share Advice on Careers in Non-Profit PR
Career Capsule: Bill Doescher on a Life Well Lived
Name: Bill Doescher Current job title: President & CEO of the Doescher Group, a marketing-communications consultancy Current location: Westchester County, N.Y. Career highlights: PR, advertising and marketing at the Chase Manhattan Bank, Drexel Heritage Furnishings, and Dun & Bradstreet. Nonprofit work: Past president of PRSA’s New York Chapter and the PRSA Foundation. Favorite downtime activity:…… Continue reading Career Capsule: Bill Doescher on a Life Well Lived
Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
By Arturo Echevarria What do you get when you take an international campaign competition, agency visits to some of the top advertising/PR firms in the world and an adventure in Asia? The greatest study abroad experience ever! Last month, I was fortunate enough to be one of 10 students that attended DePaul’s Advertising and Branding…… Continue reading Advertising and Branding in Asia: 3 Key Takeaways From Unforgettable Study Abroad
Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR
PR students and pros will want to check out the PR Council’s impressive series of podcasts on the future of the agencies and how to succeed in the increasingly competitive industry. PR Council President Kim Sample conducts insightful interviews with agency heads, beginning with recently elected PR Council board chair Gail Heimann, who sets the…… Continue reading Podcast Series Features Agency Heads Discussing How to Prepare for the Future of PR
Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too
Students and young professionals pursuing careers in public relations should study and help address issues raised in a new survey that underscores the importance to build and maintain trust. The Plank Center’s just-published North American Communication Monitor (NACM) confirms that trust is the most crucial issue facing the PR profession, while other important issues include…… Continue reading Trust #1 Issue Facing PR Industry, But Gender Gap, Stress, Social Media Skills are Concerns, Too