By Adam Ritchie Today’s PR students are part of an entrepreneurial generation which sees self-employment as a viable and fulfilling career path. Independent agencies are doing some of the most exciting work, and the tools they use have never been more accessible. It doesn’t take a large up-front investment to start a PR business, but…… Continue reading Want to Start Your Own Agency? A How To Guide
Q. After five years in a mid-size PR firm, at age 29 I’m thinking about starting my own agency. I enjoy client work and recently helped my current firm win some new business, so I know the traps. My question to you and your readers: Crazy or cool? -BD A. Several years ago, I seriously…… Continue reading Starting Your Own Agency: Crazy or Cool?