Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates. When it was time to move on, my two strongest references came from the…… Continue reading Unless You’re a Masochist, Avoid Polarizing Social Media Engagement

D&I: Moving Beyond Talk to Action

“Torod Neptune has been one of the industry’s most effective change agents, from championing the business impact of communications to restructuring for the modern era of communications to calling on agencies to increase diversity in order to secure Lenovo’s business.” – The Holmes Report By Annie Durkin After having the opportunity to ask Torod a…… Continue reading D&I: Moving Beyond Talk to Action

If You Want To See Change, Set an Example

By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo. As she was always very curious about the world, from a young age she took every…… Continue reading If You Want To See Change, Set an Example

Multicultural Marketing Guru Shares His Career Story and Underscores Importance of D&I

By Morgan Miller With almost 40 years of experience in the marketing and advertising industry, George L. San Jose has experienced the highs and lows of the ever-changing advertising landscape. At the beginning of his career, George landed a job as a salesman for a health and beauty company and was eventually promoted to regional…… Continue reading Multicultural Marketing Guru Shares His Career Story and Underscores Importance of D&I

Exceeding Expectations Makes You an A+ Student

During my winter intersession course on Diversity & Inclusion, students researched and interviewed a diverse group of 12 public relations leaders. Their final papers are being published as an ongoing series this month and next. While all papers were well done, Joshua Smyser-DeLeon deserves a special shout out. He interviewed PR-pro-turned-business-leader David Albritton who now…… Continue reading Exceeding Expectations Makes You an A+ Student

Compelling Cover Letters: Why They Still Matter

By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter. A resounding “yes” comes from the online world supporting job seekers: “… far too often, job seekers treat the cover letter as an afterthought to…… Continue reading Compelling Cover Letters: Why They Still Matter

Return on Reputation: A Business Case for Diversity, Equity and Inclusion

By Corrie J. Younginer As senior vice president, chief ESG and communications officer at Aflac, you could say that Catherine Hernandez–Blades is a busy woman. But, that wouldn’t quite cut it. In our short conversation, it was easy for me to see that she is also a determined, passionate woman with an unfailing desire to…… Continue reading Return on Reputation: A Business Case for Diversity, Equity and Inclusion

Perspectives and Advice from a 25-Year PR Vet

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC. According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” Before taking on this role…… Continue reading Perspectives and Advice from a 25-Year PR Vet

‘Finance Geek Girl’ to Communications Leader

By Monica Thomas Valerie Barker Waller, Senior Vice President and Chief Marketing & Communications Officer for the YMCA of the USA, came to communications in a roundabout way. As a self-proclaimed “finance major geek girl,” she was finishing her MBA at the University of Michigan and considering where to go from there.   She sat through…… Continue reading ‘Finance Geek Girl’ to Communications Leader

From Farm to Pharma: How Diversity Shaped a Career

By Grace Gubbrud Inside his new office in downtown Chicago, Jeff Winton glances down at his desk to see a picture of his partner, Jim. This may seem inconsequential to many, but as a gay man who has spent over 40 years working in the world of communication, Winton remembers a time where “You had…… Continue reading From Farm to Pharma: How Diversity Shaped a Career