Both Hands On Career Steering Wheel

Ever think there are simply too many career options — especially in marketing/communications? If so, you’re correct. The list of multi-industry titles is almost endless: public relations account executive; advertising creative director; sales promotions supervisor; graphic designer; event planner; search engine marketer; mobile commerce god/dess. What should an ambitious climber, like you, do? Recognize that…… Continue reading Both Hands On Career Steering Wheel

PR Pros Offer Interview and Job Start Tips

PRSA Chicago recently invited young professionals to the “Taking a Closer Look at Food” workshop to help attendees gain perspective into the evolving PR world. The workshop included a panel led by Ketchum Midwest Director Bill Zucker that offered tips on how to become a more successful PR professional. The following are tips recorded by young…… Continue reading PR Pros Offer Interview and Job Start Tips

7 Must-Know Career Tips From Great Mentors

This is the final post in a 3-part series by students who participated in the Plank Center’s “Milestones in Mentoring” program. Here, two of my graduate students share their takeaways from the 2014 #PlankMentor award honorees panel discussion at DePaul University.  Keep your grades up, land internships, network, stand out, and go the extra mile—the…… Continue reading 7 Must-Know Career Tips From Great Mentors

Betsy’s Gift for PR Students and Pros: Great Advice

Even though she is no longer with us, I’m confident public relations pioneer Betsy Plank is watching with delight from Above today as students and professionals celebrate her 90th birthday by reflecting on her immeasurable contributions to our profession. Whenever any of us talked with Betsy, no matter how busy she might have been with…… Continue reading Betsy’s Gift for PR Students and Pros: Great Advice

In His Own Words: Larry Foster’s Career Advice

Larry Foster, former Corporate Vice President of Public Relations at Johnson & Johnson, generously shared his career thoughts with aspiring public relations professionals in my Public Relations Leadership course last April.  The following advice seems appropriate to share on a day that we remember this legend of our profession:  In launching a public relations career I think it is…… Continue reading In His Own Words: Larry Foster’s Career Advice

Update Your Resume Now

When was the last time you updated your resume? If you answered anything other than “earlier this year”, don’t procrastinate. Do it now. Case in point: A 30-something agency VP told me last week about her failure to be considered for a significant job with another firm because she didn’t have an up-to-date resume. She…… Continue reading Update Your Resume Now

Graduation Advice For Future PR Leaders

Although DePaul University commencement exercises don’t occur until mid-June, many college graduates already have crossed the stage to claim their degrees. As I began to think about what to write to recognize this milestone, I received a post from friend and fellow blogger Edward M. Bury, APR (aka The PRDude). Edward’s following three points succinctly cover what it will take…… Continue reading Graduation Advice For Future PR Leaders

5 Questions Every Mentor Should Ask

Much has been written, including in this blog, about the importance for first-time job seekers and young professionals to build solid mentor relationships. In most cases, mentees ask most of the questions as they seek answers to the mysteries of job searches and career success.  So, I was pleased to find some excellent tips for prospective mentors in yesterday’s…… Continue reading 5 Questions Every Mentor Should Ask

Freelance Advice: Take a Deep Breath and Go!

At my Agency Management class last night, four freelancers discussed the trials, tribulations and joys of taking the bold move of going out on their own.  Over the next several weeks, I plan to share their suggestions on how to ensure a successful transition from full-time to freelance.  First up is Sylvie Sadarnac, who operates under the…… Continue reading Freelance Advice: Take a Deep Breath and Go!

For the First Three Years, Focus on Building Skills

As a former hiring manager and supervisor, one thing I’ve noticed that’s true of nearly all Generation Y employees is their self-proclaimed “passion.” It’s what I love most about workers in this cohort, and what I dislike most as well. Why? Of course, passion is a great quality. Passion is what separates robotic, cog-like workers…… Continue reading For the First Three Years, Focus on Building Skills