Valuable experience, an admirable GPA and shining letters of recommendation just aren’t outstanding these days. A personal website for career pursuits though can make you stand out among the rest. More than 56 percent of employers consider a personal website to be an impressive feat, but only 7 percent of job seekers actually have a…… Continue reading Build a Personal Website to Boost Your PR Career
Networking Your Way to Your First (or Next) Job
In Entrepreneur magazine, Richard Branson, CEO of Virgin, said: “The first step on the road to success is building a network.” You probably already know how important networking is in landing the job you want. But this can seem like a huge job. Where do you start? Be a Joiner Every college and university has…… Continue reading Networking Your Way to Your First (or Next) Job
Zenith Awards Recognize Outstanding PR Students
Seven outstanding PR students received this year’s Zenith Awards, which recognize exceptional public relations efforts of undergraduates at U.S. colleges. Originally organized as a joint effort by the University of Central Oklahoma and the University of Oklahoma, the first competition took place 15 years ago when it was hosted by Public Relations Student Society of America (PRSSA) members and…… Continue reading Zenith Awards Recognize Outstanding PR Students
Remembering the Important Life of Jack Felton
I’m not a fan of the Reply All feature of email, but I’m not complaining about it today. Yesterday, I received messages from two professional organizations–the Plank Center and the Institute for Public Relations–advising long lists of recipients about the unexpected death of public relations legend Jack Felton, 84. Almost immediately, I began receiving Reply All…… Continue reading Remembering the Important Life of Jack Felton
Oklahoma’s Molly Brown Wins Culpwrit Award
Molly Brown, a public relations major graduating this week from the University of Oklahoma, received the 2013 Culpwrit Award for her work at the impressive student-run agency Lindsey + Asp. Presented via Skype by DePaul graduate student and Ketchum account coordinator John Dangles, the award recognized Molly’s multi-dimensional roles on the following real-world client work: Account coordinator on the…… Continue reading Oklahoma’s Molly Brown Wins Culpwrit Award
Volunteerism Builds Resumes While Doing Good
The summer volunteer recruiting season has shifted into high gear, so this is a perfect time for students and job seekers to enhance their resumes with career-specific experiences while helping worthy nonprofit organizations. I was reminded of the importance of volunteerism during yesterday’s executive committee meeting at the Lincoln Park Zoo where volunteer director Lauren Pike detailed her well-organized…… Continue reading Volunteerism Builds Resumes While Doing Good
Most Interns Deserve a Pay Raise
While cleaning out an old file cabinet recently, I surprisingly came across a long-forgotten pay stub from my first internship. I was paid a whopping $4.50 an hour, but that was 40 years ago when my college tuition was less than $1,000 a semester. Back then, internship duties consisted primarily of errands, clipping newspapers and an occasional low-risk…… Continue reading Most Interns Deserve a Pay Raise
Students and Agency Heads Discuss PR’s Future
Thanks to Kathy Cripps of the Council of PR Firms for the following post summing up an amazing day of interaction between agency heads, faculty and students at DePaul University last week. We know our success depends on our ability to maintain a continuous flow of bright, motivated professionals into our industry. But with rapid…… Continue reading Students and Agency Heads Discuss PR’s Future
5 Ways Social Media Can Improve Public Relations
The way the public views a brand, person, or company is dependent on how well they are presented socially. Although advertisements will shed a positive light on the available services or products offered by these instances, it is the public interaction that can solidify that positive aspect or ruin a reputation. Keeping the public “in-the-loop”…… Continue reading 5 Ways Social Media Can Improve Public Relations
10 Simple Tips For A Winning Social Media Strategy
Traditional media is on the social media bandwagon big time. That fact was quite evident during a panel discussion I enjoyed moderating this week at the Economic Club of Chicago. Panelists Emily Barr, President & CEO, Post-Newsweek Stations; Gerould Kern, Editor, Chicago Tribune, and Torey Malatia, CEO, Chicago Public Media, discussed how their organizations are adapting to…… Continue reading 10 Simple Tips For A Winning Social Media Strategy