College Bound Freshman: 4 Tips on How to Get Involved in the Public Relations World

By Emma Riglin I’ve known that I wanted to major in PR since I was a junior in high school, and that hasn’t changed since. I came into my first year of college thinking I would take a lot of PR classes and get hands on experience, but found out that my first year of…… Continue reading College Bound Freshman: 4 Tips on How to Get Involved in the Public Relations World

How to Navigate First Job Offer After Graduation

I heard this week from two former students who are anxiously waiting for job offers after surviving intensive interviews and reference checking. Their questions range from “Should I negotiate a higher salary?” to “What are the typical benefits that I should ask about?” Shortly after those conversations, I received a great guide from Pat Morgan…… Continue reading How to Navigate First Job Offer After Graduation

4 Ways to Work on PR Without Working in PR

By Greta Banks For most of us, summer is spent working to fill up our résumé and our bank account. If you are lucky enough to have a job or internship in your field, congratulations! However, if not, there’s no need to worry. There are lots of ways to develop public relations skills and experience…… Continue reading 4 Ways to Work on PR Without Working in PR

David Ogilvy’s Janitor

By Rhett Ahlander “You should do standup comedy.” This is the response you’d get if you told me I’d end up at Ogilvy. Ogilvy is one of the oldest and largest advertising agencies in the world. David Ogilvy founded the company in 1948 in New York City. Some of its biggest clients include Coca-Cola, Dove,…… Continue reading David Ogilvy’s Janitor

Job Hop for Right Reasons, but Not Too Often

Despite my advice not to do so, a young friend quit his job last week and will begin a new one soon. That’s no big deal unless it’s your third job in the past 12 months. Claiming low pay and a cultural-fit mistake, he jumped at the latest opportunity. I reluctantly agreed with his decision…… Continue reading Job Hop for Right Reasons, but Not Too Often

5 Fundamental Rules of Job Reference Etiquette

I got an unexpected call last week from a reference checker seeking insights about a former employee. I wasn’t aware my former colleague was seeking a new gig, and the screener didn’t disclose what job she was seeking, So, I had to wing my responses. I love my former colleague, but it was poor job-search…… Continue reading 5 Fundamental Rules of Job Reference Etiquette

Hats Off Etiquette 101

Before the start of a recent career panel discussion, I was surprised when a panelist told several students to remove their hats. After they promptly complied, the speaker asked if they understood why she made that request. That brief 90-second discussion may have been the key takeaway from that particular panel. I admit to cringing a bit…… Continue reading Hats Off Etiquette 101

Unlimited Paid Time Off Unthinkable? Think Again

By Dottie Chong Whether you’re trying to land your first job at a PR firm or you’re a seasoned veteran looking to embark on a new journey, finding a company that’s the perfect fit for you can be a daunting task. While competitive pay can be a huge deciding factor, these days, more and more…… Continue reading Unlimited Paid Time Off Unthinkable? Think Again

Studying PR? Lessons From Nearly Minted Grad

By Brooke Beatty Four years ago, I knew about ten percent of the public relations enigma. My vantage point started with Sex and the City’s, Samantha Jones and ended with Scandal’s, Olivia Pope. However, after incredible classes at DePaul University, a flurry of internships and ultimately a full-time job, I have some advice for PR…… Continue reading Studying PR? Lessons From Nearly Minted Grad

In a World of Data, Communication Skills are Key

By Rocky Subramanian In today’s business environment, the best degrees are worth nothing if people can’t effectively communicate business outcomes. That absolutely goes for tech folks, salespeople, engineers and PR pros. Steve Jobs was not only an skilled coder, but he was an articulate spokesperson and master storyteller who could comfortably deliver a narrative about…… Continue reading In a World of Data, Communication Skills are Key