PR Must Play a Lead Role in Combating Fake News

Fake News was examined through the lenses of public relations, media and academia during this week’s annual conference of the Association for Education in Journalism and Mass Communications (AEJMC). Three separate panels featured insights from PR pros, journalists and academics during the huge academic summit in Chicago. All panelists agreed fake news isn’t a new…… Continue reading PR Must Play a Lead Role in Combating Fake News

‘Thank You’ Can Create Lifelong Relationships

“Thank you” – It’s a simple phrase that leaves a lasting impact. Time and time again, my peers and I hear about the importance of this simple phrase, often accompanied by the recommendation to show our gratitude with a personal, hand-written note. So, then why don’t more people do it? I’m not sure of that…… Continue reading ‘Thank You’ Can Create Lifelong Relationships

Picturing Diversity: The Evolution of a Logo

“Designing a product is designing a relationship.” – Steve Rogers From a public relations visual communication perspective, Rogers’ quote is particularly compelling – the word “product” can easily be replaced with “tactic.” With this in mind, a team of students from Alpha PRoductions, the student-run public relations firm at the University of Florida, recently embarked…… Continue reading Picturing Diversity: The Evolution of a Logo