Why Podcast Placements Are the New Press Coverage

  By Anuj Agarwal Although it’s only starting to appear in college PR programs, students and young professionals need to be prepared for a skill that’s quietly becoming a client expectation: booking podcasts. Not a passing mention of a podcast. An actual guest appearance researched, pitched, and landed by you. If that sounds unfamiliar, you’re…… Continue reading Why Podcast Placements Are the New Press Coverage

Podcasting and Public Relations: Let’s Talk About It

By Shaley Brown Episode 1 A podcast is a digital audio program you can listen to when and wherever you like — in the car, on the way to work, while exercising at the gym or walking to class, or even on a plane. A podcast commonly features one or several hosts who center their discussions around…… Continue reading Podcasting and Public Relations: Let’s Talk About It