By Yoo Mee Pontonnier As a marketing manager responsible for team visibility and strategy within Ketchum Global Research and Analytics (KGRA), I am surrounded by exceptional researchers on a daily basis. But, when I first joined the group as a fully self-aware (and slightly intimidated) right-brainer, I often thought to myself: “I understand how valuable…… Continue reading A Primer on How to Be #DataSmart
Tag: Careers
Graduates: What It Now Takes to Land a Job
Good News: There will be 5% more jobs for college graduates this year than in 2016, according to the National Association of Colleges and Employees (NACE). Bad News: Most employers feel college students aren’t fully prepared for what is expected of them in the real world. According to today’s Wall Street Journal, job-seeking seniors…… Continue reading Graduates: What It Now Takes to Land a Job
PR Leaders’ Visions for the Industry
By Maureen Ray It goes without saying that the PR industry has changed a lot over the course of the past several decades as technology has improved, leading to more access and insight into corporate America and a greater call for transparency among its leaders. What does that mean for the future of PR? I…… Continue reading PR Leaders’ Visions for the Industry
Career Planning Tool: #MyFirstSevenJobs
I especially love one of this summer’s hottest social media lists — #myfirstsevenjobs — since it easily engages everyone in thinking about careers–past, present and future. When the challenge first started trending on Twitter this past weekend, I took the challenge to name my first seven jobs. Here’s my top-of-mind listing of my first seven…… Continue reading Career Planning Tool: #MyFirstSevenJobs
10 Must Have Skills of a True PR Pro
By Glenn Roy A degree is not all that is needed to become a true PR professional. If you want to be successful then you need to have a rounded set of skills that can help you perform everything from writing to research. Here are the top skills that you must have if you want…… Continue reading 10 Must Have Skills of a True PR Pro
3 Life Lessons to Help You Make Your Own History
Bruce Weindruch, founder and creative genius behind The History Factory, has just published a book filled with examples of how forward-looking companies prepare for the future by understanding their past. Unlike those of us who have held many different jobs, Bruce has had only two during his nearly 40-year career. In this Career Capsule, Bruce explains how…… Continue reading 3 Life Lessons to Help You Make Your Own History
5 Tips To Help Assess Cross-Country Career Move
Q. I’ve been offered a job in San Francisco, but that requires my husband and I to move from the Midwest where we’ve lived our entire lives. Family and friends are here, but this would be a huge career move—jumping several pay levels. But it’s scary to start over in a new city and we…… Continue reading 5 Tips To Help Assess Cross-Country Career Move
Working Remotely–Good Idea or Bad?
Q. I’m graduating with my BA in May and have been offered a full-time agency job but I must work remotely from home. Part of me says “take the full-time job” but another part feels that I’ll be missing important experiences in an actual agency setting? Working remotely–good idea or bad? -SD A. An increasing…… Continue reading Working Remotely–Good Idea or Bad?
12 Steps to Stand Out From the Crowd
Recruiters report almost a thousand applications flowing into their agencies for each new summer internship and coveted entry-level job. With that in mind this is the season to focus on differentiating yourself from run-of-the-mill candidates. Based on observations from the recent PRSSA national conference “career exhibition” in Atlanta, a few agencies drew the attention of…… Continue reading 12 Steps to Stand Out From the Crowd
Ready to Start Your Own PR Shop? Probably Not.
As a stay-at-home dad the past few years, I had no intention of getting back into the public relations business for awhile. Finding a home in Charleston three years ago changed that. July marked the one-year anniversary of starting my own communications consultancy. I’ve read plenty of “lessons learned” articles marking 10 or 20-year milestones – life…… Continue reading Ready to Start Your Own PR Shop? Probably Not.