A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. It was a great job since I met and interviewed hundreds of elected officials and political candidates. When it was time to move on, my two strongest references came from the…… Continue reading Unless You’re a Masochist, Avoid Polarizing Social Media Engagement
D&I: The Responsibility is Yours
By Lauren Scott According to the U.S. Bureau of Labor Statistics, workforce demographics are changing at a rapid pace compromised of women making up almost half of the workforce and people of color expected to become the majority, within the decade. The PRSA Foundation and the Museum of Public Relations partnered to publish a textbook…… Continue reading D&I: The Responsibility is Yours
The Role of Confidence in a PR Interview
With any job interview comes an influx of nerves and fear; you want to impress the hiring manager and show you’re the best possible candidate for the job. However, if you’re seeking a career in public relations, you might want to approach the interviewing process a little differently. In order to be successful as a…… Continue reading The Role of Confidence in a PR Interview
D&I: Moving Beyond Talk to Action
“Torod Neptune has been one of the industry’s most effective change agents, from championing the business impact of communications to restructuring for the modern era of communications to calling on agencies to increase diversity in order to secure Lenovo’s business.” – The Holmes Report By Annie Durkin After having the opportunity to ask Torod a…… Continue reading D&I: Moving Beyond Talk to Action
If You Want To See Change, Set an Example
By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo. As she was always very curious about the world, from a young age she took every…… Continue reading If You Want To See Change, Set an Example
Multicultural Marketing Guru Shares His Career Story and Underscores Importance of D&I
By Morgan Miller With almost 40 years of experience in the marketing and advertising industry, George L. San Jose has experienced the highs and lows of the ever-changing advertising landscape. At the beginning of his career, George landed a job as a salesman for a health and beauty company and was eventually promoted to regional…… Continue reading Multicultural Marketing Guru Shares His Career Story and Underscores Importance of D&I
Exceeding Expectations Makes You an A+ Student
During my winter intersession course on Diversity & Inclusion, students researched and interviewed a diverse group of 12 public relations leaders. Their final papers are being published as an ongoing series this month and next. While all papers were well done, Joshua Smyser-DeLeon deserves a special shout out. He interviewed PR-pro-turned-business-leader David Albritton who now…… Continue reading Exceeding Expectations Makes You an A+ Student
Compelling Cover Letters: Why They Still Matter
By Jill O’Mahony Stewart Are cover letters still necessary? This question comes up a lot. As bots screen our resumes, we wonder if we really need an accompanying cover letter. A resounding “yes” comes from the online world supporting job seekers: “… far too often, job seekers treat the cover letter as an afterthought to…… Continue reading Compelling Cover Letters: Why They Still Matter
Return on Reputation: A Business Case for Diversity, Equity and Inclusion
By Corrie J. Younginer As senior vice president, chief ESG and communications officer at Aflac, you could say that Catherine Hernandez–Blades is a busy woman. But, that wouldn’t quite cut it. In our short conversation, it was easy for me to see that she is also a determined, passionate woman with an unfailing desire to…… Continue reading Return on Reputation: A Business Case for Diversity, Equity and Inclusion
The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton
By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone. Or rather, that we are all responsible for making our own luck. “Every…… Continue reading The Art of Diversity and Inclusion in Public Relations: Finn Partner’s Helen Shelton