Navigating Burnout for PR Pros in the Public Sector

  By Katie Brenneman Doing public relations in the public sector is much different than doing PR in the private sector. Working in the public sector generally means that you are engaging in some very high-stakes (and high-stress) fields. This might include anything from public health to government to education to transportation. No matter what…… Continue reading Navigating Burnout for PR Pros in the Public Sector

What Does Success In Your 20’s Look Like?

  By Alexis Diller and Jason Grapethin In 2020, for a brief moment, the world stopped. With it, so too did the dreams and aspirations of so many young and talented people. Landon Campbell, a California native and soon-to-be DePaul University graduate was at a crossroads. Looking around, he thought, “Am I just going to…… Continue reading What Does Success In Your 20’s Look Like?

How to Tailor Your Resume and Cover Letter

  By Nathan Brook Public image is at the forefront of all successful businesses, whether they’re a small start-up or a global corporation. Additionally, the rise of social media and influencer marketing means that these sometimes high-profile individuals also need to be cautious about their public perception. All of this means that PR professionals are…… Continue reading How to Tailor Your Resume and Cover Letter

Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

  Time flies: Culpwrit is wrapping up its 14th year and nearing 1,500 posts. It was the early spring of 2008 when three interns led by Kevin Saghy pitched the idea of this blog to yours truly, who at the time headed the Chicago office of Ketchum. That winning pitch was more life changing than…… Continue reading Top 10 Posts of 2022 Focus on Self Improvement, Job Search and DEI

PR Students and Student Journalism: A Match Made in Communications Heaven

  By Annabelle Blomeley From ages 13 through 18, I went to an arts high school where I majored in creative writing. While there, I spent hours per day in writing classes, debated about commas and heard some of the worst writing prompts known to man. I mean, do we really need to write an…… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven

‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

  The following article was written by DePaul University public relations grad student Michael Bellino as a final class assignment in researching and writing about an agency studied during the fall term of my agency-client relationship course. Michael was assigned to The History Factory and its founder and former CEO Bruce Weindruch, who pioneered the…… Continue reading ‘Start with the Future and Work Back:’ Unlocking Brand Value Through Corporate Heritage

Let’s Learn from ‘The Internet’s Agent’

  By Jamie Zimmerman Do you ever find yourself sitting on the couch with friends and gossiping over the red carpet at events like the Met Gala? Because I know I do. And so did 27-year-old Robyn DelMonte, otherwise known as “@GirlBossTown” on both TikTok and Instagram. The difference between the two of us is…… Continue reading Let’s Learn from ‘The Internet’s Agent’

Interview Prep Advice for Your First Role in PR

  Jobs in the PR industry tend to require confidence, strong communication skills and good interpersonal skills. The interview stage is therefore an important step in helping hiring managers determine if you’re the right fit for the role. Consultant and researcher Amanda Crowe and I put our heads together to come up with the following…… Continue reading Interview Prep Advice for Your First Role in PR

Personality Tests Help You Navigate Workplace Relationships

  By Grace Brindley Who am I? When engaging in a personality test, I seek to answer this question. From lighthearted Buzzfeed quizzes to the longstanding Myers-Briggs Type Indicator, the options for self-identification are endless. As a daughter, friend and student, I don many different personas; however, one facet of my identity, which I want to know more…… Continue reading Personality Tests Help You Navigate Workplace Relationships