Fear Not! You CAN Manage Those Presentation Jitters and Start Strong

  By Jeff Leshay How do you feel when you’re asked to give a presentation? Does this fill you with positive energy, or does it spark a tense, uneasy feeling in your gut? If the thought of presenting gives you the jitters, you can count yourself among the majority of people who fear public speaking,…… Continue reading Fear Not! You CAN Manage Those Presentation Jitters and Start Strong

What PR Professionals Can Learn From Sales

  By Katie Brenneman Public relations professionals and those considering the career should embrace any opportunity to interact with sales personnel. Although PR doesn’t focus as much on making a transaction, it does find itself in the middle of closing deals, communicating, and growing relationships. Something sales teams know a lot about. Taking a deeper…… Continue reading What PR Professionals Can Learn From Sales

PR Tips for Creative Clients and Cultural Institutions

  By Katie Brenneman Priorities of public relations campaigns and the methods involved aren’t the same for all clients in different industries — especially if you choose to work for creative clients like artists and cultural institutions. Creative focused individuals and institutions generally require their own unique PR perspective and approaches. Guerilla marketing style stunts…… Continue reading PR Tips for Creative Clients and Cultural Institutions

TikTok Emerges as Major PR Tool and Money Maker

  By Kyrsten Eller For as long as I can remember, the popular social networking app TikTok has filled people’s lives with joy during uncertain times. With over 50 million daily active users in the U.S., it’s no surprise that some TikTok users have become stars overnight. By posting a simple 60-second video that appears on the “For You”…… Continue reading TikTok Emerges as Major PR Tool and Money Maker

It’s PR, Not the ER: PR Advice from the Pros

By Lily Lowndes Public relations can be a hectic industry. PR professionals know how to work hard, move fast and pivot at a moment’s notice. Especially when in crisis mode, an average day in public relations can turn into what feels like an emergency room situation. Nothing at work should be as stressful as life-and-death.…… Continue reading It’s PR, Not the ER: PR Advice from the Pros

No White Coat Needed for the Impact this Pro is Making in Healthcare PR

  By Zoe Parris & Sitoria Townsend Tarsis Lopez, a communications pioneer in his own right, is the newly promoted Associate Vice President of Reputation and Communications at Indianapolis-based Eli Lilly & Company. He joined Lilly in 2021 as Senior Director of Reputation Management and Communications. Lopez recalls his interest in communications from a very…… Continue reading No White Coat Needed for the Impact this Pro is Making in Healthcare PR

Wise Words from College Senior: Embrace Continuous Learning & Build Your Network

  By Heather Smyth Senioritis. The loss of motivation a senior feels right before graduation when the main focus is on life’s next chapter. It can lead to decreased performance and the mentality that school is not a priority anymore. As a senior in college, your next focus is securing a job. The public relations…… Continue reading Wise Words from College Senior: Embrace Continuous Learning & Build Your Network

Act Like a Leader: Growing Your Value as a PR Pro

  By Katie Brenneman Whether you’re still a student, you’re just starting your PR career, or you’ve been working in the field for a while, demonstrating strong leadership skills is instrumental to your success. Acting like a leader isn’t always easy, though, especially when you’re just starting out. The good news, however, is that leadership…… Continue reading Act Like a Leader: Growing Your Value as a PR Pro

What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad]

  By Jill O’Mahony Stewart My goal when I took up golf in my early 50s was to “not be terrible.” So, I took lessons. And I’m not terrible. I hit the ball straight because that’s how I was taught. Not far, but straight. And I rarely lose balls, nor do I spend much time…… Continue reading What I’ve Learned from Being Bad [Not the Misbehavin’ Kind of Bad]