In just five years, students at the University of Alabama have developed an important online publication that contributes to thought leadership in public relations. The publication also serves as a template for other colleges that want to offer students real-world experiences in writing, editing, design and marketing. In Tuscaloosa earlier this week, Plank Center board members got an…… Continue reading Student Publication Provides Real-Life PR Skills
Tag: University of Alabama
College Involvement Builds Your Resume
What does it mean to be actively involved? Is joining an organization enough? Does it look more impressive to have five different memberships on your résumé? It’s common these days to hear about people who aren’t getting hired. They are confused because they have impressive résumés with all of these diverse organizations listed. They have…… Continue reading College Involvement Builds Your Resume
Old-Fashioned Career Advice from a Rising Star
By Bruce Berger, Ph.D. Jim Bakken, a 2001 graduate of the PR program at the University of Alabama, spoke last week in my management class. He confirmed some things the students already know about landing a job. Yes, social media expertise is highly prized. Yes, excellent writing and presentation skills are required, as are quality internships,…… Continue reading Old-Fashioned Career Advice from a Rising Star
Employee Communication: Let’s Move From Knowing to Doing
Early in my career, my boss called me into his office and told me I was being given responsibility for employee communication. “What did I do to deserve this punishment,” is what I thought at the time. While I have long since changed my mind about the value of employee communication, perceptions about the step-child of PR have changed slowly…… Continue reading Employee Communication: Let’s Move From Knowing to Doing
How to Land a PR Job After School
Sara Sanderson Recently, I participated in the webinar “Landing a PR Job After School” hosted by the Plank Center for Leadership in Public Relations. The webinar covered topics such as what employers seek in candidates, the types of jobs available and how much students can expect to make in entry-level positions. What are employers…… Continue reading How to Land a PR Job After School
Landing a Job in Another City: Shooting Past Your Safety Net
Ben Miller Nervous laughter was what I heard from my parents after telling them that I had turned down a job in Alabama and decided to move to Chicago after graduate school. They tried to discourage me with the typical colloquialisms, “a bird in the hand is better than two in the bush” and…… Continue reading Landing a Job in Another City: Shooting Past Your Safety Net
5 Steps for Wise, Effective Use of Social Media
I’m amazed when I hear stories about how people potentially affect their careers via online indiscretions. I’m also impressed with how many people positively impact their job searches thanks to their online presence. In past posts, I’ve urged readers to fully engage in social media, but remain vigilant about the need to project an appropriate…… Continue reading 5 Steps for Wise, Effective Use of Social Media
PR Student Magazine Offers Career Tips
The new edition of Platform, an online magazine published by 10 PR students at the University of Alabama, is loaded with relevant articles for students and young professionals. I was pleased to offer my two-cents worth to Amanda Aviles’ article — Wanted: Manager, No Experience Necessary — about the importance of gaining managerial training and experience early in…… Continue reading PR Student Magazine Offers Career Tips
PR Grads: Job or Advanced Degree?
Mark your calendars for 10:30 a.m. CT on Wednesday, April 15. The Plank Center for Leadership in Public Relations is hosting a timely webinar that addresses one of the most-asked questions I receive from college seniors and young professionals: “Should I seek/continue in a job or take a couple of years off to pursue a graduate…… Continue reading PR Grads: Job or Advanced Degree?
Good Time To Get Masters Degree
Q. I recently finished my college studies in German and Business Admin and have become very interested in the PR field. I feel that my choice of major, however, has not really geared me towards this type of career as I have not focused much on communications and factual writing. What is your opinion of…… Continue reading Good Time To Get Masters Degree