Reporter Career Switch to PR Possible, Not Easy

Q. I have worked in television news for eight years and realize I may have to move a few more times if I want to reach a top job in a major market. I’d rather not move again, so I would like some realistic advice about the potential and process of making a transition into…… Continue reading Reporter Career Switch to PR Possible, Not Easy

A Daily Journal Leads to Career Game Plan

   Lee Weinstein  Rarely does major media provide insights into the careers of PR professionals, so I was pleased to read yesterday’s New York Times Preoccupations column featuring PR veteran Lee Weinstein. Former PR director at Nike, Lee reached a juncture in his life three years ago where he decided to assess what he wanted out of…… Continue reading A Daily Journal Leads to Career Game Plan

Don’t Over Reach: Apply for the Right Job

  A former business colleague called me last week to express frustration about the volume of resumes he’s receiving.  He said only one in 20 has relevant experience for the current opening he’s trying to fill.  He asked: “Do people actually read job postings anymore or do they simply send resumes to every job posting they see?”…… Continue reading Don’t Over Reach: Apply for the Right Job

Switching Jobs: From PR to Teaching

  Many of my friends are teaching one or two college courses, and a few have moved into full-time faculty positions.  One friend gave up his long and unsuccessful search for a PR position in order to return to college for a year to get a teaching certificate.  He’s now an elementary school teacher.    In each instance, these friends have had a…… Continue reading Switching Jobs: From PR to Teaching

Return to PR After Reporting Job?

  Q.  After graduating in May with a journalism/political science degree, I luckily landed an agency internship, which is about half way completed.  I would prefer to stay in PR, but I have just been offered a reporting job at a small daily newspaper near my hometown.  If I take the newspaper job, what’s the chances I can return…… Continue reading Return to PR After Reporting Job?

Bad Time to Switch to PR Career?

Q.  I graduated three years ago with a degree in business/psychology and now work in sales.  Everyone tells me I am a “natural” PR person.  How can I go about confirming what they say?  And is it a bad time to consider switching careers?  -PT A.  The Council of PR Firms offers an excellent “crash course”…… Continue reading Bad Time to Switch to PR Career?