A Guide For Young Professionals Seeking A Public Relations Role

  By John Webber In today’s dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach. By understanding your motivations, researching opportunities,…… Continue reading A Guide For Young Professionals Seeking A Public Relations Role

Top 10 Posts of 2023 Cap off 15th Year of Culpwrit

  As my 15th year of being Culpwrit winds down, I enjoyed spending some time this weekend re-reading each and every post – especially those of guest contributors who generously took the time to share their advice with students and aspiring PR pros. I was not surprised that many of the “guest columnists” wrote some…… Continue reading Top 10 Posts of 2023 Cap off 15th Year of Culpwrit

Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention

  By Mila Osorio and Chris Lopez Oscar Suris is no stranger to how hard work, determination, and a willing spirit can aid one in defying the odds. Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States. This Cuba native, however, has not only headed global communications for a…… Continue reading Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention

Media Pitches Create Proud Moments, Career Success

By Marina Rutter How do you get your client featured in the New York Times? In her seven years in a public relations career, Neda Veselinovic, communications manager at Motorola Solutions, has already led press trips abroad, managed healthcare communications during a global pandemic, and helped her clients get featured in major news outlets. When…… Continue reading Media Pitches Create Proud Moments, Career Success

‘Hot Sellers Market’ for Public Relations Talent

My random check in last week with 12 agencies – big and small – confirm the urgency of “Help Wanted” pleas on job boards and social media pages: The PR job market is hot. While one major agency confirmed more than 200 job searches underway, the owner of a small 20-person firm said she is…… Continue reading ‘Hot Sellers Market’ for Public Relations Talent

Considerations for Becoming a PR Specialist

By Luke Smith Our ultra-connected digital landscape has connected our world in some incredible ways. It also means clear communication is especially important. For public figures, brands, or public services, clarity can drive positive engagement. On the other hand, the smallest misstep in messaging can spread around the globe in an instant. This means skilled…… Continue reading Considerations for Becoming a PR Specialist

Summer Reading: PR Women with Influence

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my…… Continue reading Summer Reading: PR Women with Influence

Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

By Eva Benoit The rapid spread of the coronavirus seemed to come out of nowhere a year ago, and just as quickly, we saw certain sectors of the economy take a downhill turn. While some professions such as public relations did a pretty good job of making the transition to remote work, others didn’t, and…… Continue reading Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

PR Career Advice You Should Never Follow

If you’re looking for work in the public relations industry, or you’re hoping to advance in your existing career, you’ll hear all sorts of advice about what you should do to land an interview or a job, what sector you should work in, and how you should grow your career. Although well intended, a lot…… Continue reading PR Career Advice You Should Never Follow