Summer Reading: PR Women with Influence

A downside of writing your own book is that you don’t read many others while you’re crashing on content and deadlines. As soon as colleague Matt Ragas and I completed and launched our third book, I picked up these three books by friends that I wanted to read and consider for possible texts in my…… Continue reading Summer Reading: PR Women with Influence

Ethical Decision-Making: The ‘Necessary Skill’

By Dick Martin Back in 1970, the guy who interviewed me for my first job in public relations was the former city editor of the Newark, NJ, Evening News. I didn’t know it at the time, but he only hired ex-journalists like himself. My undergraduate degree was in philosophy; I had a masters in broadcasting; and…… Continue reading Ethical Decision-Making: The ‘Necessary Skill’