By Elizabeth Driver Knowledge plays a vital role in the public relations profession. Practitioners are expected to continuously develop and expand their understanding of the ever-changing PR industry. For some, this may include checking daily trade news, attending professional conferences and seminars, and engaging in online forums or discussion boards. But for corporate communication professionals,…… Continue reading Corporate PR Insights from Future Pro
Tag: PR careers
Top 10 Posts of 2017–Our 10th Anniversary
Little did Ketchum intern Kevin Saghy realize a decade ago that the career blog he convinced his boss to write would still be around today. Indeed, Culpwrit quietly celebrated its 10th anniversary this year. After incredible runs at both Ketchum and the Chicago Cubs, that former intern announced this week he’s moving onto an important new…… Continue reading Top 10 Posts of 2017–Our 10th Anniversary
Career Capsule: Omnicom’s Karen van Bergen Says ‘Trust Your Gut’
Karen van Bergen is beginning her fourth month as the first CEO of the 6,000-person Omnicom Public Relations Group that oversees 10 primary PR agency brands — including FleishmanHillard, Ketchum and Porter Novelli. In this Career Capsule, Karen writes about how she discovered and fell in love with public relations. By Karen van Bergen As I came to the…… Continue reading Career Capsule: Omnicom’s Karen van Bergen Says ‘Trust Your Gut’
Job Seekers: Resolve to Act Now
Lots of resolutions have been made and broken since 2016 arrived, but smart job seekers are staying focused on their goal to find the right new opportunity. Human resources pros confirm that January-February is the best recruiting cycle of the year. The next best recruiting cycle is September-October. So, don’t wait. Make this one resolution…… Continue reading Job Seekers: Resolve to Act Now
Media Relations Remains #1 on Client Wish List
Since my public relations career was launched and advanced through a love of media relations, I was understandably intrigued to see the new PR Council report indicating it remains the number one demand of prospective clients. Many aspiring professionals today feel media relations is “old school.” But clients clearly feel otherwise. The PR Council’s recent…… Continue reading Media Relations Remains #1 on Client Wish List
Public Relations Growth Spurt Continues
No wonder agency recruiter friends are looking exhausted these days. Hiring is up. In some cases, way up. In fact, most public relations firms are actively hiring, according to the PR Council’s Q4 member survey. The following graphic is good news for young professionals pursuing careers in public relations. Agencies grew at an average of 10%…… Continue reading Public Relations Growth Spurt Continues
Volunteer and Real-Life Experiences Help Careers
Interns have never worked harder than they do today, but they need experiences beyond grunt work of compiling media lists and shipping new products to bloggers. Realizing all-work-and-no-play is not in the best interests of interns, many enlightened agencies are offering real-life professional and volunteer experiences for their interns. Rich Jernstedt, a great mentor and…… Continue reading Volunteer and Real-Life Experiences Help Careers
Insights From Chicago Agency Leaders
Put five of Chicago’s top public relations agency leaders in one room, and what do you get? A lively conversation exploring current trends and the state of the PR industry. Last week was PRSA Chicago’s most anticipated event of the year––the Agency Leaders Panel with an all-star line-up, including: Moderator: -Jim Motzer, Instructor, DePaul University…… Continue reading Insights From Chicago Agency Leaders
More Reading = Better Writing
“If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.” ― Stephen King, goodreads, quotes about reading My best student writers are avid readers. I first made the connection when a student said she read “Jane Austen” with her mom at age five. That student…… Continue reading More Reading = Better Writing
Educating Yourself About PR Career Potential
Although the media and communications field has had its share of struggles and drawbacks in recent years, public relations jobs have endured as a popular line of work. Even as the field of journalism, mass media and communications changes, there will always be a demand for high-quality workers to promote a product, service, individual or…… Continue reading Educating Yourself About PR Career Potential