For years, writing has been the consensus #1 skill demanded of top prospective public relations talent. Nothing else came close. But as the role of communicators has pivoted from being tacticians to becoming true business partners, so has the demand shifted to individuals who are not only good writers, but also who are comfortable with…… Continue reading Bottom Line to a Successful Career: 10 Tips
Tag: Kathy Cripps
Media Relations Remains #1 on Client Wish List
Since my public relations career was launched and advanced through a love of media relations, I was understandably intrigued to see the new PR Council report indicating it remains the number one demand of prospective clients. Many aspiring professionals today feel media relations is “old school.” But clients clearly feel otherwise. The PR Council’s recent…… Continue reading Media Relations Remains #1 on Client Wish List