Surprising Ways a PR Pro’s Appearance Can Matter

  By Katie Brenneman Public Relations is part of any business. While every company that exists relies on interacting with people, at some point, the matter of presenting the company accurately and positively comes into play. That’s the goal of PR – to build awareness and spread an organization’s narrative in a positive light. Just…… Continue reading Surprising Ways a PR Pro’s Appearance Can Matter

Dressing for Success in the PR World

Photo by Ben White Amidst the fast-paced and ever-changing world of public relations, establishing a consistent style can be a bit stressful. If you’re struggling with maintaining professional dress in the PR world, take comfort in the fact that you’re not alone. Dressing for success each and every day is a great way to set…… Continue reading Dressing for Success in the PR World

Dress for Success: Cracking Office Dress Codes

I’ll never forget the summer afternoon when Sears CEO Arthur Martinez agreed to a “trial” casual days program for corporate headquarters. The always impeccably attired CEO’s two requests: trial period would run until Labor Day and we would make sure employees understood the difference between business casual and beach casual. Our ensuing Do’s and Don’ts Fashion Show,…… Continue reading Dress for Success: Cracking Office Dress Codes

Dressing for a Successful Interview

I’ll never forget the advice I got from a mentor many years ago when I asked for input on what to wear to my first major interview:  “If you are only remembered for what you wore to the interview, you probably made a wardrobe mistake.” Making the right decision on appropriate attire can be difficult, especially since you’re likely coming…… Continue reading Dressing for a Successful Interview