I’ll never forget the summer afternoon when Sears CEO Arthur Martinez agreed to a “trial” casual days program for corporate headquarters. The always impeccably attired CEO’s two requests: trial period would run until Labor Day and we would make sure employees understood the difference between business casual and beach casual. Our ensuing Do’s and Don’ts Fashion Show,…… Continue reading Dress for Success: Cracking Office Dress Codes
Tag: Sears
Retail Experience Can Lead to Future PR Career
Last week, following a speech at the Retail Smarter Conference in Orlando, Florida, I met several college interns whose employers sent them to the 2-day meeting. The students talked about the incredible insights being gained by working for major retailers, and several were confident their experiences will translate well into future PR careers. I agree. Steve Kirn,…… Continue reading Retail Experience Can Lead to Future PR Career
Career Capsule: Charles ‘Chuck’ Ebeling
Chuck Ebeling As an undergrad journalism major, I had no idea about public relations until I ran a campaign for my roommate to run for student council president. He didn’t win, but I noted the influence we garnered, so I took the two courses then available in PR. Graduating at the height of the…… Continue reading Career Capsule: Charles ‘Chuck’ Ebeling