By Tiffin Jernstedt Seniors, your final semester is here, and now is the time to set yourself up for success after graduation. The transition from college to career can feel overwhelming, but small, consistent actions will make a big impact. Here are a few things to keep in mind: Update your LinkedIn and engage.…… Continue reading Seniors: Now is the Time to Set Yourself Up for Success
Work from Home – Privilege or Imperative?
By Mark Cohen As the pandemic has abated over the past several years, a pseudo-debate has emerged throughout many companies as to whether “working from home” policies should continue. I say a “pseudo-debate” because many employees believe that they have a consequential voice and vote in the matter. Like it or not they do…… Continue reading Work from Home – Privilege or Imperative?
Building Your PR Career: Why Mastering AI Matters
By Teri Llach Public relations is all about interacting with the public on behalf of an organization. PR professionals might wonder where they fit in a world where customer engagement is increasingly coming from machines. The good news is that the growing use of AI works perfectly in line with PR goals. By focusing…… Continue reading Building Your PR Career: Why Mastering AI Matters
How LinkedIn is Preparing Me for a PR Career
By Katherine Tankersley As a Journalism and Advertising student interested in public relations, I am constantly looking for ways to develop my writing skills to prepare for career opportunities in public relations (PR). I am a fully online student at Southern Illinois University Carbondale (SIUC). Unfortunately, only the journalism degree is fully online –…… Continue reading How LinkedIn is Preparing Me for a PR Career
Hiring Interns? Pay Them What They’re Worth
I vividly remember my first internship and the whopping $5-an-hour salary I was offered and readily accepted. That sounds like a ridiculously low salary by today’s standards until I asked the CPI Inflation Calculator to tell me how much that would be in today’s dollars — $48.69! If only that were the case for…… Continue reading Hiring Interns? Pay Them What They’re Worth
6 Essential Ingredients to Successfully Launching Your Own PR Firm
By Nick Kalm In the summer of 2002, after a little more than five years at Edelman simultaneously running two successful practices, I was wrestling with making a change. I had interviewed to run three other PR firms’ Chicago offices but passed on each. They seemed like smaller versions of the world I was…… Continue reading 6 Essential Ingredients to Successfully Launching Your Own PR Firm
Resolve to Broaden News Consumption in 2025
Early in my corporate career, a wise mentor shared an important piece of advice that I continue to follow today: Read what your bosses and clients read. Occasionally, I have been reminded about the importance of staying on top of the news. Case in point, I recall being literally yelled at by a boss…… Continue reading Resolve to Broaden News Consumption in 2025
Top Blog Posts of 2024
Before my 16th year of blogging slips away, I decided to look back on my weekly blog posts over the past 12 months and determine your top 10. Thanks to readers and guest post contributors who continue to made Culpwrit one of the top PR blogs in the U.S. (I also enjoyed seeing that…… Continue reading Top Blog Posts of 2024
Edelman Family Saluted by Hometown Senior PR Pros
In Chicago this week, senior leaders of the PR community celebrated the industry and civic contributions of the entire Edelman family during the more than 72 years since Dan Edelman launched his agency with one client from a tiny 4-person office in the sprawling Merchandise Mart. “This is a family that has been thinking…… Continue reading Edelman Family Saluted by Hometown Senior PR Pros
Develop a PR Superpower: The Art of Networking
By Nicole Paulson Networking. For some, it’s as natural as breathing. For others, it’s about as appealing as a trip to the DMV. But fear not, mastering the art of networking is a superpower anyone can unlock. Think of it like leveling up your social skills. You’ll be the networking ninja who always knows…… Continue reading Develop a PR Superpower: The Art of Networking