By Alicia Thompson For those about to embark on their career journey or those new to the world of work, a job elimination can be one of the most challenging experiences of a career. It often comes suddenly, disrupting routines, financial stability, and, for many, a sense of identity. The feelings of loss, frustration,…… Continue reading Dealing with Job Elimination: Navigating Uncertainty
How Your PR Career Can Drive Social Change by Breaking All the Rules
By Gur Tsabar The mainstream media’s gatekeeping is real. It controls the narrative and protects the powerful, sidelining issues like racial justice, labor rights, and international solidarity. If you’re entering PR with a hunger for social change, you’re on the front lines of a battlefield. Let’s talk about hacking this broken system, not just…… Continue reading How Your PR Career Can Drive Social Change by Breaking All the Rules
Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
By Sadie Guffy Starting my journey at RUTH was special from the very first day. I knew this role held a unique significance, not just because of the talented team behind it but also because of its namesake — Ruth Edelman. Ruth was a powerhouse within the Edelman agency, renowned for her advocacy and…… Continue reading Ruth Edelman’s “Top 10 Tips for a Purposeful Life”
Lessons Learned by Future Pros at PRSSA ICON 2024
In the early hours of October 13th, the DePaul PRSSA executive board packed their bags and boarded the first flight to Anaheim, CA, ready to attend PRSSA’s annual International Conference (ICON). For all but one member, this was their first time at ICON—a thrilling yet slightly daunting introduction to the world of public relations…… Continue reading Lessons Learned by Future Pros at PRSSA ICON 2024
Is Business Casual Becoming More Casual Than Business?
By Alicia Webb I recently had the opportunity to visit the Chicago offices of Amazon and Salesforce. The offices of these two tech giants were everything you would expect—amazing city views, the very best technology, a lot of free (fancy) coffee and snacks among many other employee perks. I understood why they want employees to return…… Continue reading Is Business Casual Becoming More Casual Than Business?
PRSSA Chapters Innovate Ways to ‘Broaden the Tent’ and Engage More Students
While one of the pandemic side-effects has been a nationwide drop in student engagement in extra-curricular activities, PR students at several universities are developing creative ways to increase participation and positive awareness of the public relations profession. I recently had the opportunity to participate in a unique PRSSA chapter program at DePaul. In recognition…… Continue reading PRSSA Chapters Innovate Ways to ‘Broaden the Tent’ and Engage More Students
A Guide For Young Professionals Seeking A Public Relations Role
By John Webber In today’s dynamic job market, a career change can be a strategic move to align your professional path with personal aspirations and evolving industry trends. For young professionals interested in public relations, navigating a career transition requires careful planning, skill development, and a proactive approach. By understanding your motivations, researching opportunities,…… Continue reading A Guide For Young Professionals Seeking A Public Relations Role
Paving a Legacy, Why Mentoring Matters
By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefited greatly from the experience of those relationships built. I had…… Continue reading Paving a Legacy, Why Mentoring Matters
At The Top of the PR Hiring Wish List: Business Acumen
The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom…… Continue reading At The Top of the PR Hiring Wish List: Business Acumen
5 Ways to Do PR like Disney
By James Warda While guesting on the “Skull Rock Podcast,” I listened intently as the host, David Bossert, author and former Producer, Creative Director and Head of Special Projects for Walt Disney Animation Studios, shared what he believes make up the best Disney stories. “They include a storyline you care about,” David said, “along…… Continue reading 5 Ways to Do PR like Disney